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Management & Marketing (MSc)


Programme Description

Our MSc Management & Marketing programme, offered by the College of Business & Law at UCC, is designed for graduates who have taken little or no management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those of you with a professional or academic qualification such as medicine or accounting. 

This unique programme places great emphasis on the creative and innovative aspects of management and marketing which are essential requirements for business careers and for the development of a knowledge-based economy.


Course Details

Our MSc (Management & Marketing) programme is delivered over 12 months, in two parts, using a combination of:

  • lectures and tutorials
  • interactive workshops
  • case-studies and class discussion
  • industry presentations
  • company visits
  • guest speakers
  • research seminars

Part I covers mid-September until the following March. During this time you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

To help prepare and enhance your prospects of employability, you will also take a Personal and Professional Development module. On completion of this module, you should be able to:

  • Write a professional curriculum vitae.
  • Deliver effective, informative, and persuasive presentations.
  • Undertake interview preparation and career planning.
  • Reflect on your own professional and personal development.

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.

In Part II students complete the Applied Research Project module (30 credits). If students have successfully secured a placement, the Applied Research Project must be completed outside of their normal working hours.


  • Part I (60 credits)

MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)

  • Part II (30 credits)

MG6825 Applied Research Project 

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

Why Choose This Course

This programme is designed for those of you who have little or no experience of management or marketing content in your undergraduate degree and wish to pursue a career in management or marketing – or indeed to focus on a specific strategic innovation. To this end, we place great emphasis on the creative and innovative aspects of management and marketing in this course. This innovative approach is also reflected in our teaching where we combine lectures, projects, seminars, group discussions, presentations, and both individual and group reports.

Connected Curriculum

This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing, and business.

College of Business and Law Available Scholarships

We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

  • education
  • food and drink
  • financial services
  • information technology
  • travel and tourism
  • management consultancy
  • retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Aon Hewitt, Apple, Cork County Council, Kerry Group, and the Musgrave Group.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

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Learning Outcomes

For MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate creative, reflective and personal development;
  • Display competency in management and marketing practice and research;
  • Develop a career path in management and marketing.

For Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award) 
On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate creative, reflective and personal development;
  • Display competency in management and marketing practice and research.
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Additional Information

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Practicalities & Assessment

This is a full-time 12-month programme and during Part I you should be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the course, you will work on the Applied Research Project.  

In the main, you will have formal lectures, tutorials, and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Assessment: You will be assessed by continuous assessment, end-of-year exam, and either a work placement report and assessment or a research thesis.

Full module information is detailed in the section below.

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Entry Requirements

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

View the grades comparison table

Non-EU Candidates

Non-EU candidates are expected to have educational qualifications of a standard equivalent to Irish university primary degree level. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. To verify if you meet the minimum academic requirements for this programme please visit our qualification comparison pages.

For more detailed entry requirement information please refer to the International website .

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Application Process

1. Choose Course

Firstly choose your course. Applicants can apply for up to three courses under one application. Details of taught courses are available on our online prospectus.

2. Apply Online

Once you have chosen your course you can apply online at the online application portal. Applicants will need to apply before the course closing date. There is a €50 application fee for all courses apart from the Education - Professional Master of Education - (Secondary School/Post-Primary Teacher Training) which has a €100 application fee.

3. Gather Supporting Documents

Scanned copies of the following documents will need to be uploaded to the online application portal in support of your application. Applicants may need to produce the original documents if you are accepted onto a course and register at UCC.

  • Original qualification documents listed on your application including transcripts of results from institutions other than UCC
  • Any supplementary items requested for your course.

Please log into the online application portal for more details.

4. Application processing timeline

Our online application portal opens for applications for most courses in early November of each year. Check specific course details. 

5. Rounds

For courses that are in the rounds system (Irish and EU applicants), please check the rounds closing dates here.

Questions on how to apply?

Please use our web enquiry form to contact us.

Deposit: Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.

The closing date for non-EU applications is 30 June 2022

Non-EU Applications

For full details of the non-EU application procedure please visit our how to apply pages for international students. In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

Not all courses are open to international/non-EU applicants, please check the fact file above.

For more information please contact the International Office.

Apply Now

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Work Placement Information

Work Placement Details 

Benefits of work placement include:

  • Practical experience in industry
  • Improved job opportunities
  • Experience in teamwork and development of interpersonal skills
  • Awareness of current developments in the sector

For furthur Information , visit UCC Work Placement Website