Insights is the Cork University Business School podcast bringing you the latest news & events from the school as well as the most interesting and ground-breaking research being carried out in the school that is making an impact not just in Cork, Munster and Ireland but beyond. Insights is a co-production between CUBS and LastCastMedia.com
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Episode Eight: Strategic Marketing Insights & Practice
To coincide with the launch of the new MSc in Strategic Marketing and Practice at Cork University Business School, marketing lecturer, Dave Alton speaks to three of Cork's experts for their insights into best practice in the marketing industry.
Declan Carey, Chairman of Cork City FC, discusses sports marketing, Paula Cogan Head of Sales at the Doyle Collection explains branding and marketing for the hotel group, while Kevin Cullinane Head of Communications and Marketing from Cork airport gives his insights on international branding.
Cork University Business School's new MSc in Strategic Marketing and Practice begins September 2019 and will give you the specialised skills and knowledge to become a successful marketing leader.
The programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development.
For more information, click here
Episode Seven: The true cost of money lenders in Ireland
Why is it that some moneylenders in Ireland can charge interest rates of up to 287% and in most cases targeting those from lower socio-economic backgrounds?
Dr Olive McCarthy and Dr. Noreen Byrne of CUBS released an influential report last November which looked into the need to introduce rate restrictions on high cost credit in Ireland and they join Anthony McDonnell to discuss their findings on this week's Insights podcast.
Episode Six: What jobs will be safe from the robots?
On this week’s episode of Insights, we turn our attention to the Future of Work, asking are the robots taking over and what will our future jobs look like?
Presenter, Anthony McDonnell, spoke to Ronan Carbery, co-director of the HR Research Centre and Senior Lecturer in Management at CUBS, Ultan Sherman, Lecturer in Management, and James Duggan, Irish Research Council Post-Graduate Researcher.
Plus, we find out if the gig economy is going to expand even more and why innovation and creativity will be the most highly-prized skills in the workplace.
Episode Five: Brexit uncertainty and the storm clouds for 2019
What will 2019 bring for Irish businesses and the economy? With so much uncertainty around Brexit, plenty of question marks and external threats remain.
Presenter, Anthony McDonnell, spoke to CUBS alumni, Gerard Brady, who is Head of Tax and Fiscal Policy at IBEC, to find out how Irish business is coping and planning for the year ahead.
He also discussed other issues around corporation tax, infrastructure and available talent, but one thing is certain, Brexit will continue to dominate the headlines.
Episode Four: From Kerry to the World
This week on Insights: the CUBS podcast, presenter Anthony McDonnell speaks to CUBS alumni, Brian Mehigan, who was recently appointed Chief Strategy Officer to the Kerry Group and who was their CFO for sixteen years.
The Kerry Group is one of the world’s leading food manufacturers and distributors and their story is a remarkable one of growth, vision and ambition that began from a co-op in the Kingdom.
With the food business industry booming in Ireland and Cork, Brian is one person expertly placed to give his insights and advice into this sector.
Episode Three: The CUBS Way
This week on Insights: the CUBS podcast, presenter Anthony McDonnell speaks to present and past Deans of Cork University Business School, Thia Hennessy and Ciaran Murphy.
Anthony finds out about the school’s plans for future growth and the importance and need for deeper ties to business in the Cork region, as well as the emphasis and importance placed on applied learning in CUBS.
Episode Two: Why Gender Inequality & biases still exist in the Irish workplace
Why does there continue to be a deep-rooted inequality in Ireland preventing the rise of more women to top positions in management?
Professor Carol Kulik of the University of South Australia was a guest speaker on gender diversity organised by the HR Research Centre at University College Cork in September, when she gave insights into Australia's experience and what Ireland can do to remedy its own situation.
This week's episode of Insights: the CUBS podcast, has some of the key points from Carol's presentation where she warned of 'gender fatigue' in organisations.
She also highlighted the need for a more top-down approach with the appointment of women to executive board positions leading to an immediate positive impact in the feeder group to these highest-level positions
Episode One: The Rise of Populism - is Ireland next?
On the first episode of Insights: the CUBS podcast from UCC, we’re discussing the topical and thorny issue of populism and the reason for its rise in regional areas, asking if it could happen in Ireland too?
Joining presenter, Anthony McDonnell, was Declan Jordan, CUBS’ Senior Lecturer in Economics and Co-Director of the Spatial and Regional Economics Research Centre, to discuss regional economics and the dangers of the problems caused by imbalances in the system.