David Alton's paper "Being the 12th Man: Playful Ritual in the Communal Construction of Fan Identity"and Grace O'Rourke's paper "The Upcycling Movement: A Study of a Consumer Movement with Collaborative Deconsumption" has been accepted for presentation / inclusion at the 2016 Academy of Marketing Doctoral Colloquium hosted by Newcastle Business School at Northumbria University in Newcastle, UK, on Monday 4th July 2016.
Interest in the Academy of Marketing Doctoral Colloquium 2016 (AMDC2016) has been tremendous; with the largest ever number of submissions at 70.