Entrepreneurship at CUBS Business Idea Challenge (BIC) 2022

Posted on: 29 Oct 2021

Entrepreneurship at CUBS Business Idea Challenge (BIC) 2022

Entrepreneurship at CUBS Business Idea Challenge

The BIC is about you and your business idea. It is about embarking on a journey, exploring your entrepreneurial skills and creating something that could make a difference in our society and stand out in the market. Ideas from any sector are welcome. Accept the challenge and win amazing prizes!

The Entrepreneurship at CUBS Business Idea Challenge (BIC) is an entrepreneurship challenge open to all CUBS students from all levels and programmes. The Challenge comprises of two main categories:

  • Undergraduate
  • Postgraduate

You can enter the BIC as an individual or as a group. You can submit a maximum of two individual ideas and one group idea. Your idea can be a product or a service.

The BIC is organised in two phases

Phase 1: you submit your three-minute video pitch via e-mail. Successful applicants will progress to the next step.

Phase 2: you submit (1) your five-page (max. 2,500 words) Business Proposition via e-mail and (2) you pitch your business idea live to a panel of judges and bring along your A2 size poster summarising your business idea. During Phase 2, and before the submission of your materials and the pitch, you will have an opportunity to participate in a Mentoring Session that will assist you in your pitch preparation

Key rules and dates 

  • All applications will be submitted online via e-mail before each deadline.
  • Each applicant can submit a maximum of two individual and one group idea.
  • In Phase 1, the video submission can last a maximum of 3 minutes and it should cover: introduction to your idea, what is the problem you are trying to resolve and for whom, and what is your inspiration to resolve that problem.
  • In Phase 2, a five-page (max. 2,500 words) Business Proposition will be submitted in a Word doc with these headings: Introduction, Problem you are resolving, Inspiration for solving this problem, Market (dynamics, target market and customer validation), 4Ps (Product, Price, Place and Promotion), Competitor and risk analysis, Unique selling points, Positioning of the product/service, Sales projection and Business model (how do you plan to generate revenue?).
  • In Phase 2, the live (on-campus or online) pitch will be performed by the applicant(s) and an A2 size poster summarising a business idea will be produced.
  • In Phase 2, the applicant/group can attend a Mentoring Session.
  • Throughout the BIC 2022, all health and safety rules related to COVID-19 must be respected at all times.

The e-mail address for submitting your application is: [email protected]

Description Date
Applications open Monday 1st of November 2021
Deadline for Phase 1 Monday 14th of February 2022
Announcement of the successful applicant Monday 28th of February 2022
Start of Phase 2 Monday 28th of February 2022
Deadline for Phase 2 (Business Proposition Submission) Friday 18th of March 2022
Live Pitching and Showcase Friday 1st of April 2022

BIC 2022 Co-ordinators 

Dr Gillian Barrett: [email protected]

Professor Joe Bogue: [email protected]

Dr Lawrence Dooley: [email protected]

Dr Brian O’Flaherty: [email protected]

Dr Lana Repar: [email protected]