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Management and Marketing (MSc)

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Programme Description

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

View downloadable brochure here CKL22 Downloadable Brochure (4,212kB)

The MSc (Management and Marketing) is delivered using a combination of:

  • lectures and tutorials
  • interactive workshops
  • case-studies and class discussion
  • industry presentations
  • company visits
  • guest speakers
  • research seminars

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

Part 1:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Core Subjects:
  • Introduction to Marketing 
  • Foundations of Management
  • Market Research
  • Marketing Communications and Social Media Marketing
  • Organisational Dynamics
  • Project Management
  • Consumer Behaviour
  • Strategy
  • Workplace Skills
  • Research Methods 
Elective Modules:
  • Digital Marketing
  • International Marketing Environment
  • Entrepreneurship Practice and Recognition
  • Contemporary Issues in Human Resource Management

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research.  

The key skills developed on these modules include how to:

  • make effective presentations
  • undertake in-depth research into both organisational and consumer behaviour 
  • work effectively in a team 
  • create, edit and manage online video content 
  • create persuasive CVs 
  • engage in job interviews with confidence 

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.  One-to-one coaching and ‘mock’ interviews form a part of the Workplace Skills module. 

Please note: Your choice of elective subjects is subject to availability and to approval by the course directors.

Part 2:

From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.

Further details on the content and modules are available on the Postgraduate College Calendar

Why Choose This Course

MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

  • education
  • food and drink
  • financial services
  • information technology
  • travel and tourism
  • management consultancy
  • retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Study Abroad

In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.

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Learning Outcomes

For MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate creative, reflective and personal development;
  • Display competency in management and marketing practice and research;
  • Develop a career path in management and marketing.

For Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award) 
On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate creative, reflective and personal development;
  • Display competency in management and marketing practice and research.
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Practicalities & Assessment

The MSc in Management and Marketing is a full-time 12 month programme.  In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). 

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Assessment

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Who teaches this course?

You can search UCC's Institutional Research Information System for staff profiles.

Full module information is detailed in the section below.

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Modules

Part I

  • Introduction to Marketing

    Part I

    Introduction to Marketing (MG6302)

    To introduce students to the principles of Marketing.

    More Information
  • Market Research

    Part I

    Market Research (MG6304)

    To introduce students to the main concepts, tools and techniques of market research.

    More Information
  • Consumer Behaviour and Sustainable Consumption

    Part I

    Consumer Behaviour and Sustainable Consumption (MG6306)

    To introduce students to consumer behaviour.

    More Information
  • Marketing Communications and Social Media Marketing

    Part I

    Marketing Communications and Social Media Marketing (MG6308)

    To introduce students to the main concepts, tools and techniques of integrated marketing communications and social media marketing.

    More Information
  • Strategy

    Part I

    Strategy (MG6309)

    To explore different ideas about how managers and leaders create strategies and strategic thinking capability.

    More Information
  • Foundations of Management

    Part I

    Foundations of Management (MG6320)

    To introduce students to the concepts of management and organisation, illuminating the challenges faced by managers as they deal with challenging external business environments and complex social interactions inside the organisation.

    More Information
  • Organisational Dynamics

    Part I

    Organisational Dynamics (MG6329)

    To expand in greater detail and from a more critical perspective the concepts covered in the foundations of management, leadership, organisational dynamics. Students will gain a greater understanding of the endogenous and exogenous forces that shape manag

    More Information
  • Ethical Issues in Business

    Part I

    Ethical Issues in Business (MG6303)

    To introduce students to ethical issues in business; how to approach ethical issues from a theoretical perspective, and consider the practical implications of business on society

    More Information
  • People and Organisations

    Part I

    People and Organisations (MG6305)

    To provide an understanding of the changing relationship between employees and organisations, both historic and current.

    More Information

Part I (Elective)

Part II

  • Research methods

    Part II

    Research methods (MG6332)

    To develop students' research skills enabling them to design, conduct and present research in a chosen topic

    More Information
  • Professional and Personal Development

    Part II

    Professional and Personal Development (MG6335)

    To provide students with the tools and skills to manage and develop their placement and future career.

    More Information
  • Work Placement

    Part II

    Work Placement (MG6333)

    To identify and analyse a business issue and, by applying the relevant management or marketing theory, develop a solution

    More Information
  • Management and Marketing: Dissertation

    Part II

    Management and Marketing: Dissertation (MG6334)

    To enable students to undertake a detailed research project in management or marketing. To develop the student's critical and thinking and writing skills.

    More Information

For full programme requirements, please refer to the University College Cork Academic Calendar here

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Entry Requirements

The minimum requirement for applicants is a 2H2 Honours Degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

All students are required to complete a supplementary form as part of the application procedure: CKL22 2015 MSc Management & Marketing

 “Please note that the form is of particular importance and requires careful consideration by the applicant”.

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please click here to view the grades comparison table by country and for details of recognised English language tests.

View the grades comparison table

Non-EU Candidates

Non-EU candidates are expected to have educational qualifications of a standard equivalent to Irish university primary degree level. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. To verify if you meet the minimum academic requirements for this programme please visit our qualification comparison pages.

For more detailed entry requirement information please refer to the International website .

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Application Process

1. Choose Course

Firstly choose your course. Applicants can apply for up to three courses under one application. Details of taught courses are available on our online prospectus.

2. Apply Online

Once you have chosen your course you can apply online at the Postgraduate Applications Centre (PAC). Applicants will need to apply before the course closing date. There is a €50 application fee.

3. Gather Supporting Documents

Scanned copies of the following documents will need to be uploaded to PAC in support of your application. Applicants may need to produce the original documents if you are accepted onto a course and register at UCC.

  • Original qualification documents listed on your application including transcripts of results from institutions other than UCC
  • Any supplementary forms requested for your course.

Please log into PAC for more details.

4. Application processing timeline

Our online application system PAC opens for applications in early November of each year.

Questions on how to apply?

EU students contact graduatestudies@ucc.ie

International students contact internationaloffice@ucc.ie

Additional Requirements (All Applicants) 

Please note that you will be asked to fill in a supplementary form as part of the application process for this programme. A copy of this form is available here CKL22 2015 MSc Management & Marketing

Deposit

Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.

Irish/EU Closing Date Rounds

Irish/EU places on this programme are offered in rounds. The closing dates for each round can be found here

As there is usually very high demand for places on this programme, this course may be full before the final closing date, and eligible applicants at this point may be put on a waiting list.  You can check with the Department of Management and Marketing before applying to see if there are still places available?   

 

The closing date for non-EU applications is 15th June

Non-EU Applications

Applicants who are interested in applying for the programme can also apply online at PAC.

For full details of the non-EU application procedure please visit our how to apply pages for international students.

**All Applicants please note: modules listed in the course outline above are indicative of the current set of modules for this course, but these are subject to change from year to year. Please check the college calendar for the full academic content of any given course for the current year. 

In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools and departments. 

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Work Placement Information

Work Placement Details: 

Benefits of work placement include:

  • Practical experience in industry
  • Improved job opportunities
  • Experience in teamwork and development of interpersonal skills
  • Awareness of current developments in the sector

For furthur Information , visit UCC Work Placement Website