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Dr Claire O'Neill

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Claire O'Neill

Contact

O'Rahilly Building

O'Rahilly Building
University College Cork

(021) 490 2512 claireoneill@ucc.ie

Biography

Claire O'Neill (MSc. PhD) is a college lecturer in ethics and marketing at University College Cork (UCC). Her teaching and research interests are focused on the ethical implications of business and marketing decisions on society. Claire has a particular interest in sustainable consumption and the ways in which our sustainable behaviour patterns are developed. Claire has collaborated with Green-Schools Ireland (a Foundation of Environmental Education (FEE) programme, known internationally as Eco-Schools) which aims to develop and maintain sustainable behaviours among primary and secondary schoolchildren. The purpose of this programme is to empower young people to be the change our sustainable world needs by engaging them in action-oriented learning and citizenship. In line with this, Claire also volunteers and mentors students as part of UCC Green Campus, a third-level initiative similar to Green-Schools. Claire is currently Co-Director of the MSc in Management and Marketing. Claire holds a BSc. from University College Cork (2007), an MSc. from Dublin Institute of Technology (2009) and a PhD from University College Cork (2015). 

 

Research Interests

Claire’s research interest is in marketing ethics with a particular focus on sustainable consumption.  Current research focuses on the ethics of consumption, behaviour change, social marketing and researching children’s perspectives on sustainability. Other interests include advertising ethics, CSR and the impact of marketing on society.

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Modules

  • Work Place Skills
  • Marketing and Society
  • Ethical Issues in Business
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Committees

  • Member, Business School Group on Academic Standards (2015 /)
  • Member, Taskforce on Academic Standards and Processes (2014 / 2015)
  • Member, UCC Green Campus (2014 /)
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Teaching Interests

  • Claire teaches on both undergraduate and postgraduate modules including some of the following:
  •  
  • MG3019 Business Ethics
  • MG6303 Ethical Issues in Business
  • MG4045 Marketing and Society
  • MG6507 Ethics and Sustainability
  • MG4031 Marketing Practice 
  • MG2200 Early Start Programme in Management and Marketing 
  • MG1836 Marketing in Heritage Tourism
  • MG6019 Management and Marketing of Museums
  • MG6302 Introduction to Marketing
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Current Postgrads

  • Hanley Sorcha Mairead (Masters Degree by Research)
  • O Connell Rory Dominic (Masters Degree by Research)
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Publications

Conference Publications

Year Publication
2015 Understanding the 'green' consumer: the internal factors that prompt behaviour in an everyday context
O'Neill, C. and Buckley, J (2015) Understanding the 'green' consumer: the internal factors that prompt behaviour in an everyday context. [Details]
2015 The Green-Schools Effect: Exploring the development of sustainable behaviours in Ireland
O'Neill, C. and Buckley, J (2015) The Green-Schools Effect: Exploring the development of sustainable behaviours in Ireland. [Details]
2015 Segmentation of the green consumer market: A renewed typology
O’Neill, C. and Buckley, J (2015) Segmentation of the green consumer market: A renewed typology. [Details]
2014 Exploring the role of an environmental education programme in the development of pro-environmental behaviours in the home
O’Neill, C. and Buckley, J (2014) Exploring the role of an environmental education programme in the development of pro-environmental behaviours in the home. [Details]
2011 Exploring the Choices of Non-Simplifiers
O’Neill, C. and Buckley, J (2011) Exploring the Choices of Non-Simplifiers. [Details]
2012 Exploring the Impact of Social Marketing on Sustainable Consumption: The Green Schools Programme
O’Neill, C. and Buckley, J (2012) Exploring the Impact of Social Marketing on Sustainable Consumption: The Green Schools Programme. [Details]
2012 Exploring Consumer Perspectives on Sustainable Consumption
O’Neill, C. and Buckley J (2012) Exploring Consumer Perspectives on Sustainable Consumption. [Details]
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