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Dr Claire O'Neill

Claire O'Neill



Management & Marketing
University College Cork
Cork University Business School

[email protected] LinkedIn profile Twitter ORCID profile


Claire O'Neill (MSc. Ph.D) is a college lecturer in Marketing at University College Cork (UCC). Her teaching and research interests are focused on the ethical implications of business and marketing on society. Claire has a particular interest in sustainable consumption and the ways in which sustainable practices develop. She is currently co-PI on a H2020 ERA-NET SUSFOOD2 project, Plateforms, which looks at sustainability in the food system from production to consumption. She has collaborated with Green-Schools Ireland (a Foundation of Environmental Education (FEE) programme, known internationally as Eco-Schools) which aims to develop and maintain sustainable behaviours among primary and secondary schoolchildren. The purpose of this programme is to empower young people to be the change our sustainable world needs by engaging them in action-oriented learning and citizenship. In line with this, Claire also volunteers and is involved in on-going research as part of UCC Green Campus, a third-level initiative similar to Green-Schools. Claire was co-director of the MSc Management and Marketing from 2015-2018 and co-director of the Early Start Programme in Management and Marketing in the European Union from 2014-2015. She is currently a memebr of UCC's Social Research Ethics Committee (SREC) as a reviewer and is a member of UCC's Green Forum. Claire holds a BSc. from University College Cork (2007), an MSc. from Dublin Institute of Technology (2009) and a Ph.D from University College Cork (2015). 

Other Activities

  • 07/07/2021 - CEI Conference, 2021 Sustainable Communities: Working together locally and globally for a sustainable future
  • 26/04/2021 - Journal of Business Research
  • 20/04/2021 - Journal of Marketing Management
  • 27/10/2020 - PLATEFORMS Webinar: The Emerging Role of Online Food Retail Systems for Sustainability
  • 20/08/2019 - 14th European Sociological Association Conference
  • 02/07/2019 - 52nd Academy of Marketing Conference
  • 23/02/2019 - Environmental Society Climate Change Conference
  • 03/09/2018 - Member, UCC's Green Forum
  • 03/09/2018 - 21st Irish Academy of Management
  • 13/07/2018 - European Journal of Marketing
  • 22/04/2018 - International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium
  • 24/04/2016 - International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium
  • 07/07/2015 - 48th Academy of Marketing Conference
  • 07/07/2015 - 48th Academy of Marketing Conference
  • 19/04/2015 - International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium
  • 08/07/2014 - 47th Academy of Marketing Conference
  • 02/07/2012 - 45th Academy of Marketing Conference
  • 09/05/2012 - ISM-Open Conference Social Marketing and Socially Responsible Management
  • 01/09/2011 - 14th Annual Conference of the Irish Academy of Management
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Research Domains

  • Impact of marketing on society  
  • Sustainable consumption and consumer vulnerability
  • Sustainable development of the agri-food sector
  • Social marketing and researching children’s perspectives on sustainability
  • Accountability and sustainability
  • Advertising ethics  
  • Consumer and shopper behaviour  
  • Consumer food behaviours  
  • CSR
  • Ethics of consumption  
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  • 2018 - MSc Research, Commerce, University College Cork (Thesis Co-Supervisor)
  • 2019 - MSc Research, Commerce, University College Cork (Thesis Co-Supervisor)
  • 2021 - MSc Research Commerce, University College Cork (Thesis Co-Supervisor)
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Journal article

Year Publication
2019 O'NEILL, C., BUCKLEY, J. (2019). “Mum, did you just leave that tap running?!” The role of positive pester power in prompting sustainable consumption. International Journal of Consumer Studies. Details
2021 O'NEILL, C., HASHEM, S., MORAN, C., MCCARTHY, M. (2021). Thou shalt not waste: Unpacking consumption of local food. Sustainable Production and Consumption. Details
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