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Prof. Mary McCarthy

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Mary McCarthy

Contact

O'Rahilly Building

O'Rahilly Building
College Road

+353 21 490 2075 M.McCarthy@ucc.ie

Biography

Mary Mc Carthy obtained a BSc degree in Food Business from University College Cork, IRL, an MBA from St Josephs University, USA and a PhD from University of Reading, UK.  She was a Research Associate at University College Cork from where she moved to a Lectureship post in the Department of Food Business & Development, UCC.  She is currently a Professor in Marketing in Cork University Business School and a member of the HRB Centre for Health and Diet Research. She has published well over 40 peer-reviewed international journal articles and over the last decade she has carried out research on a range of issues related to the factors influencing food choice. This has involved the use of a number of social psychology models to consider food choice issues at product and dietary choice levels. She has also explored the issues surrounding consumer behaviour and perceived risk with special reference to risk communication. Mary is currently involved in three significant funded research projects that are concerned with understanding the factors underpinning food choices. These projects reflect her core research interests: healthy eating behaviour; consumer acceptance of novel foods/technologies and the determinant of food choice.

Working as a member of the research teams of the HRB Centre for Health and Diet (lead by Professor Ivan Perry, Department of Epidemiology and Public Health) and the National Adult Nutrition Survey (lead by Professor Albert Flynn, School of Food and Nutritional Sciences) has facilitated joint data collection and the creation of significant data sets that link objective data on factors such as health status and quality of diet with subjective data associated with attitudes and beliefs. This work should help support effective food and health policy development. She also works closely with others nationally (e.g. The Ashtown Food Research Centre; UCD) and internationally (e.g. University of Newcastle; Queens University).

Mary has published widely, has co-authored a number of book chapters and has presented at many international conferences. To date Mary has secured in the region of €1.2m in research funding from sources such as FIRM, SAFEFOOD, TEAGASC and the HRB.  

Her teaching interests in Food Marketing include: consumer behaviour; consumer acceptance of novel technologies; and determinants of behaviour and behavioural change. 

 

Research Interests

My research interests lie in the field of consumer food behaviours. I seek to explore the social, cognitive and economic factors that influence food consumption patterns and specific food choices. I seek to recognise and understand attitudes, beliefs, norms and consumer characteristics on consumer behaviour in food markets and am concerned with understanding such issues as changes in consumption based on life stage, utilisation of cues in quality belief formation, consumer concepts of self and the influence of social norms on behaviour.  The diversity of issues of interest requires both qualitative and quantitative approaches to research and the application of a variety of analytical theories and frameworks.

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Affiliations

  • Member, Marketing Institute of Ireland (30-DEC-99 / 30-DEC-99)
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Modules

  • Food Management and Marketing
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Journal Activities

  • Referee, British Food Journal (01-JAN-00 -)
  • Referee, Meat Science (01-JAN-05 -)
  • Referee, Appetite (01-JAN-04 -)
  • Referee, Food Quality And Preference (01-JAN-03 -)
  • Referee, Journal Of Marketing Management (01-JAN-06 -)
  • Referee, International Journal Of Contemporary Hospitality Management (01-JAN-06 -)
  • Referee, Preventative Medicine (01-JAN-07 -)
  • Referee, Risk Analysis (01-JAN-08 -)
  • Referee, Supply Chain Management: An International Journal (01-JAN-06 -)
  • Referee, Journal Of Agricultural Economics (01-JAN-08 -)
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Other Activities

  • Expert Reviewer for the National Research Foundation, South Africa.External Advisor, Musgraves Plc, Project Slainte.safeFood. External Advisory Group. Consumer Behaviour Research Network.safeFood. External Advisory Group. Consumer Focused Review Series on MEN, Food and Health.Swiss National Science Foundation (SNF), Project Evaluator.Editorial Board of International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM)safeFood, External Advisory Board, Consumer Behaviour Knowledge Network.External Examiner, University of UlsterExternal Examiner, Curtin Univeristy of Technology, Western AustraliaExternal Examiner, University of KentExternal Examiner, University of Newcastle
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Education

  • University of Reading , Ph.D., - (2003)
  • St. Josephs University , M.B.A. Food Marketing, (1991)
  • University College Cork , B.Sc. Food Business, Food Business (1989)
  • University College Cork , Diploma, Dairy Science (1987)
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Consultancy

  • European Commission, DG Research & Innovation : Expert reviewer.
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Professional Achievements

Honours and Awards

  • : Literati Club Award for Excellence (2000)
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Publications

Peer Reviewed Journals

Year Publication
2017 The climatic impact of food consumption in a representative sample of Irish adults and implications for food and nutrition policy
Hyland, John J.; Henchion, Maeve; McCarthy, Mary; McCarthy, Sinéad N (2017) The climatic impact of food consumption in a representative sample of Irish adults and implications for food and nutrition policy. : Public Health Nutrition [Details]
2017 Beef quality attributes: A systematic review of consumer perspectives
Henchion, Maeve M.; McCarthy, Mary; Resconia,Virginia C (2017) Beef quality attributes: A systematic review of consumer perspectives. : Meat Science [Details]
2017 Influences on the food choices and physical activity behaviours of overweight and obese pregnant women: A qualitative stud
O’Brien, Orna A.; Lindsay, Karen L.; McCarthy, Mary; McGloin, Aileen F.; Kennelly, Maria; Scully, Helena A.; McAuliffe, Fionnuala M (2017) Influences on the food choices and physical activity behaviours of overweight and obese pregnant women: A qualitative stud. : Midwifery [Details]
2016 Pregnancy, exercise and nutrition research study with smart phone app support(Pears): Study protocol of a randomized controlled trial
Kennelly, M.A Ainscough, K., Lindsay, K., Gibney, E. McCarthy, M. and McAuliffe, F.M (2016) Pregnancy, exercise and nutrition research study with smart phone app support(Pears): Study protocol of a randomized controlled trial. : Contemporary Clinical Trials [Details]
2015 Examining the Media Portrayal of Obesity Through the Lens of the Common Sense Model of Illness Representations
De Brun, A,McCarthy, M,McKenzie, K,McGloin, A (2015) Examining the Media Portrayal of Obesity Through the Lens of the Common Sense Model of Illness Representations. : Health Communication [Details]
2015 Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods
Naughton, P,McCarthy, M,McCarthy, S (2015) Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods. : Food Quality and Preference [Details]
2015 Deconstructing consumer discipline How self-management is experienced in the marketplace
Cronin, JM,McCarthy, M,Delaney, M (2015) Deconstructing consumer discipline How self-management is experienced in the marketplace. : European Journal of Marketing [Details]
2014 Meat consumption: Trends and quality matters
Henchion, M,McCarthy, M,Resconi, VC,Troy, D (2014) Meat consumption: Trends and quality matters. : Meat Science [Details]
2014 Weight stigma and narrative resistance evident in online discussions of obesity
De Brun, A., McCarthy, M., McKenzie, K. and McGloin, A (2014) Weight stigma and narrative resistance evident in online discussions of obesity. : Appetite [Details]
2014 Technology-supported dietary and lifestyle interventions in healthy pregnant women: a systematic review
O’Brien, O., Gibney, E., McCarthy, M., Lindsay, K., and McAuliffe, F (2014) Technology-supported dietary and lifestyle interventions in healthy pregnant women: a systematic review. : European Journal of Clinical Nutrition [Details]
2014 Creeping edgework: carnivalesque consumption and the social experience of health risk
Cronin, J., McCarthy, M. and Collins, A (2014) Creeping edgework: carnivalesque consumption and the social experience of health risk. : Sociology of health & illness [Details]
2014 The bigger society: considering lived consumption experiences in managing social change around obesity
Cronin, J., McCarthy, M., Brennan, M. and McCarthy, S (2014) The bigger society: considering lived consumption experiences in managing social change around obesity. : European Journal of Marketing [Details]
2014 Saints, Sinners and Non-believers: The moral space of food. A qualitative exploration of beliefs and perspectives on healthy eating of Irish adults aged
Delaney, M. and McCarthy, M (2014) Saints, Sinners and Non-believers: The moral space of food. A qualitative exploration of beliefs and perspectives on healthy eating of Irish adults aged. : Appetite [Details]
2014 Paradox, Performance and Food: Managing difference in the construction of femininity
Cronin, J., McCarthy M., Newcombe, M. and McCarthy, S (2014) Paradox, Performance and Food: Managing difference in the construction of femininity. : Consumption, Markets and Culture [Details]
2014 Covert Distinction: how hipsters practice food-based resistance strategies in the production of identity
Cronin, J., McCarthy, M., and Collins, A (2014) Covert Distinction: how hipsters practice food-based resistance strategies in the production of identity. : Consumption, Markets and Culture [Details]
2013 Complexity and Conundrums: Citizens' evaluations of potentially contentious novel food technologies using a deliberative discourse approach
Greehy, G., McCarthy, M., Henchion, M. McCarthy, S. and Dillion, E (2013) Complexity and Conundrums: Citizens' evaluations of potentially contentious novel food technologies using a deliberative discourse approach. : Appetite [Details]
2012 The Emergence and Portrayal of Obesity in The Irish Times: Content analysis of obesity coverage, 1997-2009
De Brun, A.,McKenzie, K.,McCarthy, M. and McGloin, A (2012) The Emergence and Portrayal of Obesity in The Irish Times: Content analysis of obesity coverage, 1997-2009. : Health Communication [Details]
2012 Technological Innovation – A Route Towards Sustainability
Kavanagh, G., Henchion, M., McCarthy, M., McCarthy, S. and Williams, G (2012) Technological Innovation – A Route Towards Sustainability. : International Journal on Food System Dynamics [Details]
2012 Eat like a man’’. A social constructionist analysis of the role of food in men’s lives
Newcombe, M., McCarthy., M., Cronin, J. and McCarthy, S (2012) Eat like a man’’. A social constructionist analysis of the role of food in men’s lives. : Appetite [Details]
2011 The prospect for acceptance of animal cloning in the european food chain: early insights from an Irish sentinal group
Murphy, C., Henchion, M. McCarthy, M. and Williams, G.A (2011) The prospect for acceptance of animal cloning in the european food chain: early insights from an Irish sentinal group. : AgBioForum [Details]
2011 Food Choice and Health Across the Life-course: A qualitative study examining food choice in older Irish adults
Delaney M. and McCarthy M (2011) Food Choice and Health Across the Life-course: A qualitative study examining food choice in older Irish adults. : Journal of Food Products Marketing [Details]
2011 Preventing Game Over: A study of the situated food choice influences within the videogames subculture
Cronin J. and McCarthy M (2011) Preventing Game Over: A study of the situated food choice influences within the videogames subculture. : Journal of Social Marketing [Details]
2011 Food and Fast Games: An ethnographic exploration of food consumption complexity among the videogames subculture
Cronin J. and McCarthy M (2011) Food and Fast Games: An ethnographic exploration of food consumption complexity among the videogames subculture. : British Food Journal [Details]
2008 Speciality food orientation of food related lifestyle (FRL) segments in Great Britain
Wycherley, A., McCarthy, M. amd Cowan, C (2008) Speciality food orientation of food related lifestyle (FRL) segments in Great Britain. : Food Quality and Preference [Details]
2007 Parents' perceptions of pork sausages as a meal solution
McCarthy, P. and McCarthy, M (2007) Parents' perceptions of pork sausages as a meal solution. : Journal of Food Products Marketing [Details]
2007 The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments
Buckley, M., Cowan, C., McCarthy, M (2007) The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments. : Appetite [Details]
2007 An investigation into the determinants of commitment to organic farming in Ireland
McCarthy, M., O'Reilly, S., O'Sullivan, A. and Guerin, P (2007) An investigation into the determinants of commitment to organic farming in Ireland. : Journal of Farm Management [Details]
2006 Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day
Collins, A. and McCarthy, M (2006) Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day. : Food Economics [Details]
2005 The convenience consumer and food-related lifestyles in Great Britain
Buckley, M., Cowan, C., McCarthy, M. and O' Sullivan, C (2005) The convenience consumer and food-related lifestyles in Great Britain. : Journal of Food Products Marketing [Details]
2005 Consumers' Perception of Risk: The Case of Beef Purchases in Irish Supermarkets
Hornibrook, S.A., McCarthy M. and Fearne A (2005) Consumers' Perception of Risk: The Case of Beef Purchases in Irish Supermarkets. : International Journal of Retail & Distribution Mgt [Details]
2005 Means-End Chain theory applied to Irish convenience food consumers
De Boer, M. and McCarthy, M (2005) Means-End Chain theory applied to Irish convenience food consumers. : Options Mediterraneennes [Details]
2004 Does the reduced Food-Related Lifestyle questionnaire correctly classify new consumers?
DeBoer, M., McCarthy, M. and Cowan, C (2004) Does the reduced Food-Related Lifestyle questionnaire correctly classify new consumers?. : Journal of Food Products Marketing [Details]
2004 Irish consumer perceptions of meat hazards and use of extrinsic information cues
McCarthy, M. and Henson, S.J (2004) Irish consumer perceptions of meat hazards and use of extrinsic information cues. : Food Economics [Details]
2004 Segmenting Irish food consumers using the Food-Related Lifestyle Instrument
Ryan, I., Cowan, C., McCarthy, M. and O'Sullivan, C (2004) Segmenting Irish food consumers using the Food-Related Lifestyle Instrument. : Journal of International Food & Agribusiness Marketing [Details]
2009 Food risk communication: Some of the problems and issues faced by communicators on the Island of Ireland (IOI)
McCarthy, M. and Brennan, M (2009) Food risk communication: Some of the problems and issues faced by communicators on the Island of Ireland (IOI). : Food Policy [Details]
2008 Media Risk Communication - what was said by whom and how was it interpreted
McCarthy, M., Brennan, M., De Boer, M. and Ritson, C (2008) Media Risk Communication - what was said by whom and how was it interpreted. : Journal of Risk Research [Details]
2007 Why do consumers deviate from best microbiological food safety advice? An examination of 'high-risk' consumers on the island of Ireland
Brennan, M., McCarthy, M. and Ritson, C (2007) Why do consumers deviate from best microbiological food safety advice? An examination of 'high-risk' consumers on the island of Ireland. : Appetite [Details]
2007 Who is at risk and what do they know? Segmenting a population on their food safety knowledge
McCarthy, M., Brennan, M., Kelly, A.L., Ritson, C., DeBoer, M. and Thompson, N (2007) Who is at risk and what do they know? Segmenting a population on their food safety knowledge. : Food Quality and Preference [Details]
2006 Food hazard characteristics and risk reduction behaviour: the view of consumers on the island of Ireland
McCarthy, M., Brennan, Ritson, C. and De Boer, M (2006) Food hazard characteristics and risk reduction behaviour: the view of consumers on the island of Ireland. : British Food Journal [Details]
2006 The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain
Mahon, D., Cowan, C., and McCarthy, M (2006) The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain. : Food Quality and Preference [Details]
2005 Public Understanding of Food Risk Issues and Food Risk Messages on The Island of Ireland: The Views of Food Safety Experts
De Boer, M., McCarthy, M., Brennan, M., Kelly, A. and Ritson, C (2005) Public Understanding of Food Risk Issues and Food Risk Messages on The Island of Ireland: The Views of Food Safety Experts. : Journal of Food Safety [Details]
2005 Perceived risk and risk reduction strategies in the choice of beef by Irish consumers
McCarthy, M.,and Henson, S (2005) Perceived risk and risk reduction strategies in the choice of beef by Irish consumers. : Food Quality and Preference [Details]
2004 Customer perceptions of calcium enriched orange juice
Morris, D. McCarthy M. and O'Reilly, S (2004) Customer perceptions of calcium enriched orange juice. : Agribusiness Discussion Paper Series [Details]
2004 The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market
de Boer, M., McCarthy, M., Cowan, C. and Ryan, I (2004) The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market. : Food Quality and Preference [Details]
2002 Irish Consumers' Food Safety Concerns, Knowledge of Safe Food Practices and Awareness of Institutional Structures to Ensure Safety of Irish Beef
Riordan, N., Cowan, C. and McCarthy, M (2002) Irish Consumers' Food Safety Concerns, Knowledge of Safe Food Practices and Awareness of Institutional Structures to Ensure Safety of Irish Beef. : Journal of Food Safety [Details]
2002 Irish consumer preference for organic meat
Donovan, P. and McCarthy, M (2002) Irish consumer preference for organic meat. : British Food Journal [Details]
2002 Food-related lifestyle segments in Ireland with a convenience orientation
Ryan, I., Cowan C., McCarthy M.and O'Sullivan C (2002) Food-related lifestyle segments in Ireland with a convenience orientation. : Journal of International Food & Agribusiness Marketing [Details]
2001 Psychological, Attitudinal and Behavioural Characteristics of Irish Speciality Cheese Customers
McCarthy M., O'Reilly S. & Cronin M (2001) Psychological, Attitudinal and Behavioural Characteristics of Irish Speciality Cheese Customers. : British Food Journal [Details]
2001 Trends in the Irish Beef Market during the 1990s - identification and analysis of the change driver
McCarthy M (2001) Trends in the Irish Beef Market during the 1990s - identification and analysis of the change driver. : Economika [Details]
1999 Pre-identification of the First Buyers of a new Food Product
McCarthy, M., O'Reilly, S. & O'Sullivan, C (1999) Pre-identification of the First Buyers of a new Food Product. : British Food Journal [Details]

Other Journals

Year Publication
2004 Consumer behaviour and supermarket strategies: understanding the market for beef in Ireland
Hornibrooke, S. and McCarthy, M (2004) Consumer behaviour and supermarket strategies: understanding the market for beef in Ireland. : Working Paper Series,Kent Business School (KBS), University of Kent [Details]
2003 Consumer segments identified in the Irish Market
Cowan, C., Ryan, I., McCarthy, M. O’Sullivan, C (2003) Consumer segments identified in the Irish Market. : NFC Food-Related Lifestyle Workshop paper [Details]
2003 Consumer segments in Great Britain, Food-Related Lifestyle
Cowan, C., Buckley, M., McCarthy, M. Mahon, D (2003) Consumer segments in Great Britain, Food-Related Lifestyle. : NFC Workshop paper [Details]
2002 Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef
Riordan N., Cowan C. & McCarthy M (2002) Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef. : Farm and Food [Details]
2001 Irish consumers’ willingness to pay for safer beef
Riordan N., Cowan C. & McCarthy M (2001) Irish consumers’ willingness to pay for safer beef. : Farm and Food [Details]

Book Chapters

Year Publication
2011 Speciality Food Segments in Great Britian
McCarthy, M. Cowan, C. and Wycherley A (2011) Speciality Food Segments in Great Britian. : : Nova Science Publishers, Inc [Details]
2008 Food choice in Ireland: The potential influences on food consumption during teenage years
McCarthy, M & Collins, A (2008) Food choice in Ireland: The potential influences on food consumption during teenage years. : : Nova Science Publishers, Inc [Details]
2007 Consumers attitudes towards convenience foods
Buckley, M., Cowan, C. and McCarthy, M (2007) Consumers attitudes towards convenience foods. : : Woodhead Publishing [Details]
2007 Meeting the demands of the consumer today and tomorrow: trends and lifestyles- with particular reference to food related lifestyles in Britain
Cowan, C., Buckley, M., Mahon, D. and McCarthy, M (2007) Meeting the demands of the consumer today and tomorrow: trends and lifestyles- with particular reference to food related lifestyles in Britain. : : Wageningen Academic Publishers [Details]
2006 Consumers and convenience foods
Buckley, M., Cowan, C. and McCarthy, M (2006) Consumers and convenience foods. : : CRC Press [Details]
2004 Organic food consumers - The Irish case
O'Reilly, S. McCarthy, M.,O'Dovonan, P and Howlett, B (2004) Organic food consumers - The Irish case. : : World Scientific Publishing Co [Details]

Published Reports

Year Publication
2003 Convenience food lifestyles in Great Britain
Cowan, C., Buckley, M., McCarthy, M. Mahon, D (2003) Convenience food lifestyles in Great Britain. : Technical Publication [Details]
2008 New product development opportunities for Irish companies in the British cheese market
Cowan, C., Kennedy, M., Mc Carthy, M. and Beresford, T (2008) New product development opportunities for Irish companies in the British cheese market. : Technical Publication [Details]
2008 Food related lifestyle (FRL) segments and speciality foods market in Great Britain
Cowan, C., Wycherley, A. and Mc Carthy, M (2008) Food related lifestyle (FRL) segments and speciality foods market in Great Britain. : Technical Publication [Details]
2005 Novel Strategies Food Safety Communication
McCarthy, M, Brennan, M., DeBoer, M., Ritson, C., Kelly, A. and Thompson N (2005) Novel Strategies Food Safety Communication. : Technical Publication [Details]
2001 Irish consumers' willingness to pay for safer beef
Riordan N., Cowan C. & McCarthy M (2001) Irish consumers' willingness to pay for safer beef. : Technical Publication [Details]
2003 Consumer segments in Great Britain
Cowan, C., Buckley, M., McCarthy, M. Mahon, D (2003) Consumer segments in Great Britain. : Technical Publication [Details]
2003 Consumer segments identified in the Irish Market
Cowan, C., Ryan, I., McCarthy, M. O¿Sullivan, C (2003) Consumer segments identified in the Irish Market. : Technical Publication [Details]
2002 Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef
Riordan N., Cowan C. & McCarthy M (2002) Irish Consumers' Awareness Of Institutional Structures To Ensure The Safety Of Irish Beef. : Technical Publication [Details]

Other

Year Publication
2001 Consumer Perceptions of Beef, Poultry and Pork
Cotter, L, McCarthy, M. and O’Reilly S (2001) Consumer Perceptions of Beef, Poultry and Pork. : Other [Details]
2000 Consumer Perceptions of Information Sources in relation to Food Hazard Types
O’Keeffe, L. and McCarthy, M (2000) Consumer Perceptions of Information Sources in relation to Food Hazard Types. : Other [Details]
2000 The impact of Demographic Variables on Behaviour Towards Convenience Foods
Prior, O. and McCarthy, M (2000) The impact of Demographic Variables on Behaviour Towards Convenience Foods. : Other [Details]
2000 Consumer Demand for Organic meat with Special Reference to Food Safety
O’Donovan, P. and McCarthy, M (2000) Consumer Demand for Organic meat with Special Reference to Food Safety. : Other [Details]
2000 Consumer perception of the use of Gene Technology in food production: control, trust and Perceived Risk and Benefits
Vilei , S. and McCarthy, M (2000) Consumer perception of the use of Gene Technology in food production: control, trust and Perceived Risk and Benefits. : Other [Details]
2000 Consumer acceptance and understanding of Genetically modified food products
Vilei, S. and McCarthy, M (2000) Consumer acceptance and understanding of Genetically modified food products. : Other [Details]
1999 The relationship between Consumer Involvement and Innovativeness with particular reference to cheese purchases
Cronin, M., McCarthy, M. and O’Reilly, S (1999) The relationship between Consumer Involvement and Innovativeness with particular reference to cheese purchases. : Other [Details]
1999 An Examination of how Consumer Involvement and Innovativeness effect buying patterns of Cheese Consumers
Cronin, M., McCarthy, M. and O’Reilly S (1999) An Examination of how Consumer Involvement and Innovativeness effect buying patterns of Cheese Consumers. : Other [Details]
1998 An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase
Barton, J. McCarthy, M. and O’Reilly, S (1998) An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase. : Other [Details]
2002 To investigate the degree to which the Food-Related Lifestyle consumer segments are convenience oriented
Cowan, C., O’ Sullivan, C., Ryan, I. and McCarthy, M (2002) To investigate the degree to which the Food-Related Lifestyle consumer segments are convenience oriented. : Other [Details]
2000 An Investigation into Consumers’ Perceptions of the Descriptive attributes of Food Hazards
O’Keeffe, L. and McCarthy, M (2000) An Investigation into Consumers’ Perceptions of the Descriptive attributes of Food Hazards. : Other [Details]

Conference Publications

Year Publication
2012 Food for Thought: How Citizens Frame and Process Information about Novel Food Technologies
Greehy, G. McCarthy, M., Henchion, M., Dillon, E. and S. McCarthy (2012) Food for Thought: How Citizens Frame and Process Information about Novel Food Technologies. [Details]
2010 Prospects for Food from Cloned Animals: An insight into Irisk stakeholder opinions
Murphy, C; Henchion, M; McCarthy, M; Williams, G (2010) Prospects for Food from Cloned Animals: An insight into Irisk stakeholder opinions. [Details]
2010 Towards a refined model for the investigation of technological innovation in the context of the modern Irish food industry
Kavanagh, G; Henchion, M; McCarthy, M; Williams, G (2010) Towards a refined model for the investigation of technological innovation in the context of the modern Irish food industry. [Details]
2010 Segmentation Analysis of Food Choice Motives In Irish Adults
Keown L., McCarthy S. and McCarthy M (2010) Segmentation Analysis of Food Choice Motives In Irish Adults. [Details]
2007 An investigation into the determinants of commitment to organic farming in Ireland
McCarthy, M., O'Reilly, S., O'Sullivan, A. & Guerin, P (2007) An investigation into the determinants of commitment to organic farming in Ireland. [Details]
2005 Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day
Collins A. and McCarthy M (2005) Top Shelf Foods and Drinks (TSFDs): Females Adolescents' Eating Motives, Constraints and Behaviours During the School Day. [Details]
2005 The impact of experience and consumer perceptions on perceived risk and risk reduction behaviour - the case of beef
McCarthy, M (2005) The impact of experience and consumer perceptions on perceived risk and risk reduction behaviour - the case of beef. [Details]
2005 Trends in the Irish Beef market during the 1990s - identification and analysis of change drivers . In: IFMA (International Farm Management Association) 15th International Congress Committee eds
O'Reilly, S. and McCarthy, M (2005) Trends in the Irish Beef market during the 1990s - identification and analysis of change drivers . In: IFMA (International Farm Management Association) 15th International Congress Committee eds. [Details]
2003 Perceived Risk and Beef Consumption: The Irish Case
McCarthy M. and Henson S (2003) Perceived Risk and Beef Consumption: The Irish Case. [Details]
2003 The Convenience Consumer and food-related lifestyles in Great Britian
Buckley M., Cowan C., McCarthy M. and O'Sullivan C (2003) The Convenience Consumer and food-related lifestyles in Great Britian. [Details]
2002 Risk Reduction Strategies Employed to Minimise Perceived Risk when Purchasing Beef . In: Trienekens, J.H. and Omta, S.W.F eds
McCarthy M. and Henson S (2002) Risk Reduction Strategies Employed to Minimise Perceived Risk when Purchasing Beef . In: Trienekens, J.H. and Omta, S.W.F eds. [Details]
2003 Irish consumer perceptions of meat hazards and use of extrinsic information cues
McCarthy M. and Henson S (2003) Irish consumer perceptions of meat hazards and use of extrinsic information cues. [Details]
2003 Means-End Chain theory applied to Irish convenience food consumers
de Boer, M. and McCarthy, M (2003) Means-End Chain theory applied to Irish convenience food consumers. [Details]
2002 Irish Consumer Acceptance of the Use Genetically Technology in Food Production . In: Trienekens, J.H. and Omta, S.W.F eds
McCarthy M and Vilei S (2002) Irish Consumer Acceptance of the Use Genetically Technology in Food Production . In: Trienekens, J.H. and Omta, S.W.F eds. [Details]
2002 Irish Consumer Acceptance of the Use of Gene Technology in Food Production, Paradoxes in Food Chains and Networks
McCarthy, M. & Vilie, S (2002) Irish Consumer Acceptance of the Use of Gene Technology in Food Production, Paradoxes in Food Chains and Networks. [Details]
2001 Irish consumer preference for organic meat
O'Donovan, P. and McCarthy, M (2001) Irish consumer preference for organic meat. [Details]
1998 Irish Consumer Perception and Beef Consumption Patterns - An Analysis . In: Viau, Claude eds
McCarthy, M., O'Reilly, S. & Barton, J (1998) Irish Consumer Perception and Beef Consumption Patterns - An Analysis . In: Viau, Claude eds. [Details]

Conference Contributions

Year Publication
2013 What do (qualitative) narratives tell us about why we make the food choices we make? What determines the food choices we make?. [Invited Oral Presentation]
McCarthy, M (2013) What do (qualitative) narratives tell us about why we make the food choices we make? What determines the food choices we make?. [Invited Oral Presentation]. [Details]
2013 What determines the food choices we make?. [Invited Oral Presentation]
McCarthy, M (2013) What determines the food choices we make?. [Invited Oral Presentation]. [Details]
2011 The Emergence and Portrayal of Obesity in The Irish Times: Content Analysis of Obesity Coverage 1997-2009. [Non-Peer reviewed published proceedings]
De Brún, A, McKenzie, K., McCarthy, M. & McGloin, A (2011) The Emergence and Portrayal of Obesity in The Irish Times: Content Analysis of Obesity Coverage 1997-2009. [Non-Peer reviewed published proceedings]. [Details]
2011 In vitro meat – a preliminary examination of Irish consumer acceptance. [Peer Reviewed Abstract]
Dillon, E. J., M. Henchion, G. Greehy, M. McCarthy, S. McCarthy, and G. Williams (2011) In vitro meat – a preliminary examination of Irish consumer acceptance. [Peer Reviewed Abstract]. [Details]
2011 Technological innovation –A route towards sustainability in the Irish food industry. [Peer Reviewed Abstract]
Kavanagh, G. Henchion, M., McCarthy, M, and G. Williams (2011) Technological innovation –A route towards sustainability in the Irish food industry. [Peer Reviewed Abstract]. [Details]
2011 Chatting with the experts, exploring the impact of new information on citizen acceptance of novel food technologies. [Oral Presentation]
Greehy, G. McCarthy, M., Henchion, M., Dillon, E. and S. McCarthy (2011) Chatting with the experts, exploring the impact of new information on citizen acceptance of novel food technologies. [Oral Presentation]. [Details]
2011 Functional foods into the future – examining Irish consumer acceptance. [Poster Presentation]
Dillon, E. J., Greehy, G., Henchion, M., McCarthy, M. and S. McCarthy (2011) Functional foods into the future – examining Irish consumer acceptance. [Poster Presentation]. [Details]
2010 Food choice across the life course in older Irish adults: an exploratory qualitative study. [Conference Organising Committee Chairperson]
Delaney M. and McCarthy M (2010) Food choice across the life course in older Irish adults: an exploratory qualitative study. [Conference Organising Committee Chairperson]. [Details]
2010 Food Behaviour: Taking a Life Course Perspective'. [Invited Oral Presentation]
McCarthy, Mary (2010) Food Behaviour: Taking a Life Course Perspective'. [Invited Oral Presentation]. [Details]
2006 Public Understanding of Food Risk Issues, Are Our Safe Foods Sufficiently Safe?. [Oral Presentation]
McCarthy, M (2006) Public Understanding of Food Risk Issues, Are Our Safe Foods Sufficiently Safe?. [Oral Presentation]. [Details]
2005 Meat Safety and Consumer Behaviour. [Oral Presentation]
McCarthy M (2005) Meat Safety and Consumer Behaviour. [Oral Presentation]. [Details]
2005 A segmentation analysis of Food Safety Knowledge Levels on island. [Oral Presentation]
McCarthy M (2005) A segmentation analysis of Food Safety Knowledge Levels on island. [Oral Presentation]. [Details]
2005 Food safety risk communication: considering the views of the public and experts in an all-Ireland study. Food Safety Risk Communication: the message and the motivational strategies. [Oral Presentation]
McCarthy M (2005) Food safety risk communication: considering the views of the public and experts in an all-Ireland study. Food Safety Risk Communication: the message and the motivational strategies. [Oral Presentation]. [Details]
2005 Novel Food Risk Communication Strategies: A Contextual & Project Review and A proposed model for Food Safety Risk Communication. [Oral Presentation]
McCarthy M (2005) Novel Food Risk Communication Strategies: A Contextual & Project Review and A proposed model for Food Safety Risk Communication. [Oral Presentation]. [Details]
2005 Lifestyle Characteristics and beliefs about convenience food, Demand for Convenience, Convenience foods on-the-go: issues for industry. [Oral Presentation]
McCarthy M (2005) Lifestyle Characteristics and beliefs about convenience food, Demand for Convenience, Convenience foods on-the-go: issues for industry. [Oral Presentation]. [Details]
2005 Food safety risk communication: considering the views of the public and experts in an all-Ireland study. [Invited Oral Presentation]
McCarthy, M., Brennan, M. Kelly, A., Ritson, C. De Boer, M. and Thompson, N (2005) Food safety risk communication: considering the views of the public and experts in an all-Ireland study. [Invited Oral Presentation]. [Details]
2005 Novel food safety communication strategies. [Oral Presentation]
McCarthy M (2005) Novel food safety communication strategies. [Oral Presentation]. [Details]
2005 COST Action 927 (Consumer Science Session). [Invited Oral Presentation]
McCarthy, M., Brennan, M. Kelly, A., Ritson, C. De Boer, M. and Thompson, N (2005) COST Action 927 (Consumer Science Session). [Invited Oral Presentation]. [Details]
2005 Top Shelf Foods and Drinks (TSFDs): Adolescents’ Eating Motives, Constraints and Behaviours During the School Day. [Oral Presentation]
Collins, A., McCarthy, M (2005) Top Shelf Foods and Drinks (TSFDs): Adolescents’ Eating Motives, Constraints and Behaviours During the School Day. [Oral Presentation]. [Details]
2003 Risk communication and the Lay Public: some considerations. [Invited Oral Presentation]
McCarthy, M (2003) Risk communication and the Lay Public: some considerations. [Invited Oral Presentation]. [Details]
2002 Towards an objective understanding of risks? General problems in assessing and quantifying food risks. [Invited Oral Presentation]
McCarthy, M (2002) Towards an objective understanding of risks? General problems in assessing and quantifying food risks. [Invited Oral Presentation]. [Details]
1999 ; (1999) Irish Consumer Perception and Beef Consumption Patterns. [N/A]
McCarthy, M., O'Reilly, S. and Barton, J (1999) ; (1999) Irish Consumer Perception and Beef Consumption Patterns. [N/A]. [Details]
1999 An examination of how Consumer Involvement and Innovativeness effects Buying patterns of cheese consumers. [Peer Reviewed Abstract]
Cronin, C., McCarthy, M. and O’Reilly, S (1999) An examination of how Consumer Involvement and Innovativeness effects Buying patterns of cheese consumers. [Peer Reviewed Abstract]. [Details]
1998 An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase. [Peer Reviewed Abstract]
Barton, J. McCarthy, M. & O’Reilly, S (1998) An investigation into consumers’ risk perception of specific beef cuts on the general meat market and at regular place of purchase. [Peer Reviewed Abstract]. [Details]
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