Dr Lana Repar



Food Business & Development
University College Cork
Cork University Business School

[email protected] ORCID profile


Lana Repar is a lecturer with Cork University Business School, Department of Food Business and Development. Her research interests include food supply chain management, digital media marketing in the food industry, consumer behaviour and business leadership. She obtained her BSc in Agricultural Economics (2009) and MSc in Agribusiness and Rural Development (2011) from the Faculty of Agriculture, University of Zagreb, Croatia. In October 2013, she joined the Agricultural Transformation by Innovation (AgTraIn) Erasmus Mundus Joint Doctorate Programme. Lana spent three and a half years working on contract trading in the case of Malawi. She was enrolled at University College Cork, Ireland as her primary institution and the Technical University of Madrid, Spain as her second institution.


  • English
  • Other
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Other Activities

  • 10/12/2019 - Livestock, Environment and People (LEAP) Conference 2019
  • 16/09/2019 - Aging & Social Change: Ninth Interdisciplinary Conference
  • 07/11/2018 - Livestock, Environment and People (LEAP) Conference 2018
  • 03/09/2018 - Annual Irish Academy of Management Conference - IAM
  • 03/09/2018 - Annual Irish Academy of Management Conference - IAM
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Research Domains

  • Market-oriented new product development
  • Digital Media  
  • Consumer and shopper behaviour  
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Journal article

Year Publication
2018 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2018). Key challenges in Malawi’s paprika supply chain: new insights into contract farming. Development in Practice. doi:10.1080/09614524.2018.1424801. Details
2017 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2017). Optimising contract design in modern food supply chains: The case of paprika sector in Central Malawi. Journal of Agriculture and Rural Development in the Tropics and Subtropics.
2018 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2018). Is It All About the Money? Extent, Reasons and Triggers for Side-selling in Malawi's Paprika Supply Chain. International Journal on Food System Dynamics. doi:10.18461/ijfsd.v9i1.913. Details
2021 BEACOM, E., BOGUE, J., REPAR, L. (2021). Market-oriented Development of Plant-based Food and Beverage Products: A Usage Segmentation Approach. Journal of Food Products Marketing, 27 (4), 204-222. doi:10.1080/10454446.2021.1955799. Details
2021 MCKENZIE, E., BOGUE, J., REPAR, L. (2021). Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake. British Food Journal. doi:10.1108/BFJ-06-2021-0677. Details
2022 BEACOM, E., REPAR, L., BOGUE, J. (2022). Consumer motivations and desired product attributes for 2.0 plant-based products: a conceptual model of consumer insight for market-oriented product development and marketing. SN Business & Economics, 2. doi:10.1007/s43546-022-00278-3. Details
2022 CONNOLLY, R., BOGUE, J., REPAR, L. (2022). Farmers’ Markets as Resilient Alternative Market Structures in a Sustainable Global Food System: A Small Firm Growth Perspective. Sustainability, 14 (18), pp. 11626.

Book chapter

Year Publication
2015 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2015). Case study of paprika supply chain efficiency in Malawi Central Region. Envisioning a future without food waste and food poverty. Societal challenges. Wageningen Academic Publishers.
2020 BOGUE, J., REPAR, L. (2020). Hyde Irish Whiskey: Neat or Rocky Road to New Markets?. Case Study. Marketing Strategy (scheduled to be published by in August 2022). Oxford University Press.

Conference poster

Year Publication
2014 REPAR, L. (2014). Management in Agri-Food Chains: What Do We Know about Contracts and How to Move Forward?.
2013 REPAR, L. (2013). Contract Farming as Business Model for Sustainable Rural-Urban Supply Chains: Sincere Efforts or Just Profit?.


Year Publication
2017 REPAR, L. (2017). Food Supply Chain Management and Contracting: improving Conditions for Small-scale Paprika Farmers in Central Malawi. Details


Year Publication
2018 HENNESSY, T., DORAN, J., BOGUE, J., REPAR, L. (2018). The Economic and Societal Importance of the Irish Suckler Beef Sector.


Year Publication
2017 REPAR, L., BOGUE, J., ONAKUSE, S., AFONSO, A. (2017). Food Supply Chain Contracts in Vertical Marketing Systems. Institute of Food Products Marketing.
2021 BEACOM, E., BOGUE, J., REPAR, L. (2021). Consumer Insights on Plant-Based Product Consumption and Product Development Opportunities. SKEMA Business School.
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