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Dr Stephen O'Sullivan

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Stephen O'Sullivan

Contact

Management & Marketing

Management & Marketing
University College Cork
Cork
Ireland

+353-21-490-3000 stephenosullivan@ucc.ie

Biography

 

Research Interests

Stephen R. O’Sullivan is lecturer in marketing and consumer culture at Cork University Business School, UCC, Ireland. His research is primarily situated in the consumer culture theory dimensions of marketplace cultures and consumer identity projects. Current research involves an investigation of contemporary play, particularly that which is harmful in nature. Additional areas of research interest include: fandom, consumer movements, brand strategy, market mavenism, edgework, and ethnographic representation.

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Affiliations

  • Member, Consumer Culture Theory Consortium (/)
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Languages

  • Gaeilge : Reading=Fluent; Writing=Fluent; Speaking=Fluent
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Committees

  • Management & Marketing Representative, BCOMM Board of Studies (/)
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Education

  • University College Cork , PhD, Consumer Behaviour (2013)
  • Cork Institue of Technology , Bachelor of Business Studies, Marketing (2006)
  • University College Cork , MBS, Food Marketing (2007)
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Employment

  • Post-Doctoral Fellow, Kedge Business School (01-SEP-12 / 30-SEP-13)
  • Lecturer of Marketing & Consumer Culture, UniversityCollege Cork (01-JUL-14 /)
  • Part-time lecturer, Cork Institute of Technology (01-SEP-06 / 01-JUN-07)
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Teaching Interests

  • Stephen is primarily interested in teaching consumer culture, relationship marketing and international brand strategy. However, other teaching interests include consumer research, marketing communications, foundations of marketing, social media marketing, and critical marketing. 
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Professional Achievements

Honours and Awards

  • Academy of Marketing Conference, Journal of Marketing Management: Overall Best Paper in Conference (2015)
  • Academy of Marketing: Academy of Marketing Annual Conference 2011, Marketing Fields Forever, Doctoral/Conference Fee Scholarship (2011)
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Publications

Peer Reviewed Journals

Year Publication
2016 The branded carnival: The dark magic of consumer excitement
Stephen R. O'Sullivan (2016) The branded carnival: The dark magic of consumer excitement. : Journal of Marketing Management [Details]
2015 The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market. PSYCHOLOGY & MARKETING
Stephen R. O'Sullivan (2015) The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market. PSYCHOLOGY & MARKETING. : Psychology & Marketing [Details]
2013 Hens in the cock house: Towards an understanding of female identity renegotiation in a male-dominated marketplace culture
O’Sullivan, Stephen R., and Richardson, Brendan (2013) Hens in the cock house: Towards an understanding of female identity renegotiation in a male-dominated marketplace culture. : European Advances In Consumer Research [Details]
2011 How Brand Communities Emerge: The Beamish Conversion Experience
O'Sullivan, S., Richardson, B., Collins, A (2011) How Brand Communities Emerge: The Beamish Conversion Experience. : Journal of Marketing Management [Details]

Cases

Year Publication
2012 Unknown type other_case
Stephen R. O'Sullivan, Brendan Richardson (2012) Unknown type other_case. [Details]

Conference Publications

Year Publication
2016 ‘All Cops Are Bastards’: Global Fan Resistance as Market Activism
Alton, David and O’Sullivan, Stephen R (2016) ‘All Cops Are Bastards’: Global Fan Resistance as Market Activism. [Details]
2016 The Quest for Existential Renaissance: Non-Mimetic Consumption in Consumer Culture
Stephen R. O'Sullivan (2016) The Quest for Existential Renaissance: Non-Mimetic Consumption in Consumer Culture. [Details]
2016 Drugs 2.0: Collaborative Risk Aversion in the Illicit Ecstasy Market
Stephen R. O'Sullivan (2016) Drugs 2.0: Collaborative Risk Aversion in the Illicit Ecstasy Market. [Details]
2016 The Upcycling Movement: Globalising Creative Deconsumption
O’Rourke, Grace and O’Sullivan, Stephen R (2016) The Upcycling Movement: Globalising Creative Deconsumption. [Details]
2015 The Ethnographic Comic Book: Towards a Culturally Resonant Science of Representation
O’Sullivan, Stephen R. and Kozinets Robert V (2015) The Ethnographic Comic Book: Towards a Culturally Resonant Science of Representation. [Details]
2015 The Upcycling Movement: Towards a Culture of Luxury (De)Consumption
O’Rourke, Grace and O’Sullivan, Stephen R (2015) The Upcycling Movement: Towards a Culture of Luxury (De)Consumption. [Details]
2015 New Consumer Fans: Tangible Market Resources as a Form of Sacralisation Maintenance
Alton, David, O’Sullivan, Stephen R., and Richardson, Brendan (2015) New Consumer Fans: Tangible Market Resources as a Form of Sacralisation Maintenance. [Details]
2015 The Branded Carnival: The Dark Side of Marketer-Facilitated Events
O’Sullivan, Stephen R., and Richardson, Brendan (2015) The Branded Carnival: The Dark Side of Marketer-Facilitated Events. [Details]
2015 A Critical Reconceptualisation of Marketplace Cultures: The Ambiguity of Sociality, the Centrality of Play
O’Sullivan, Stephen R. and Shankar, Avi (2015) A Critical Reconceptualisation of Marketplace Cultures: The Ambiguity of Sociality, the Centrality of Play. [Details]
2015 Rethinking Marketplace Cultures: Theory of Play
O’Sullivan, Stephen R. and Shankar, Avi (2015) Rethinking Marketplace Cultures: Theory of Play. [Details]
2014 The Gravitas of Consumption ‘Roadmaps’: Death-Aversion in the Ecstasy Market Maven Crowd
Stephen R. O'Sullivan (2014) The Gravitas of Consumption ‘Roadmaps’: Death-Aversion in the Ecstasy Market Maven Crowd. [Details]
2013 The Ethnographic Comic: A Creative Structure for Analysis, Inference, and Reporting
O’Sullivan, Stephen R. and Kozinets, Robert V (2013) The Ethnographic Comic: A Creative Structure for Analysis, Inference, and Reporting. [Details]
2012 Beer Pong: The Emergence of Abnormal Sport
O'Sullivan, Stephen R (2012) Beer Pong: The Emergence of Abnormal Sport. [Details]
2012 Play and transparency: facilitators of symbiotic corporate-brand community relationships
O’Sullivan, Stephen R (2012) Play and transparency: facilitators of symbiotic corporate-brand community relationships. [Details]
2012 Facilitating consumer-consumer-brand relationships and a brand network orbit: Two sides of the brand community development coin
O’Sullivan, Stephen R., and Richardson, Brendan (2012) Facilitating consumer-consumer-brand relationships and a brand network orbit: Two sides of the brand community development coin. [Details]
2011 And In the Beginning There Was No Brand: The BPONG Ireland Brand Community
O’Sullivan, Stephen R., and Richardson, Brendan (2011) And In the Beginning There Was No Brand: The BPONG Ireland Brand Community. [Details]
2010 It’s Important to be Earnest? The Seriousness of Play in Constructing Group Identity
O’Sullivan, Stephen R., Richardson, Brendan and Joy Gillen (2010) It’s Important to be Earnest? The Seriousness of Play in Constructing Group Identity. [Details]
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