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Dr Stephen O'Sullivan

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Stephen O'Sullivan

Contact

Management & Marketing
University College Cork
Cork University Business School

stephenosullivan@ucc.ie ORCID profile

Biography

Stephen R. O’Sullivan is lecturer in marketing and consumer culture at Cork University Business School, UCC, Ireland. His research is primarily situated in the consumer culture theory dimensions of marketplace cultures and consumer identity projects. Current research involves an investigation of contemporary play, particularly that which is harmful in nature. Additional areas of research interest include: fandom, consumer movements, brand strategy, market mavenism, edgework, and ethnographic representation.

Languages

  • English
  • Irish
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Grants and Honours

  • 01/07/2015 - Overall Best Paper in Conference, Academy of Marketing Conference, Journal of Marketing Management
  • 01/07/2011 - Academy of Marketing Annual Conference 2011, Marketing Fields Forever, Doctoral/Conference Fee Scholarship, Academy of Marketing ( UK )
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Other Activities

  • 17/07/2019 - Academy of Marketing Science
  • 05/07/2019 - Academy of Marketing Conference London
  • 05/07/2019 - Academy of Marketing Conference
  • 19/04/2019 - 10th Interpretive Consumer Research Workshop
  • 26/07/2018 - Consumer Culture Theory Conference
  • 20/04/2017 - 9th Interpretive Consumer Research Workshop, Stockholm
  • 03/06/2016 - Drugs 2.0: Collaborative Risk Aversion in the Illicit Ecstasy Market
  • 03/06/2016 - 41st Annual Macromarketing Conference, Academic Activism
  • 03/06/2016 - 41st Annual Macromarketing Conference, Academic Activism
  • 03/06/2016 - 41st Annual Macromarketing Conference, Academic Activism
  • 06/07/2015 - Academy of Marketing Conference 2015, The Magic in Marketing
  • 06/07/2015 - Academy of Marketing Conference 2015, The Magic in Marketing
  • 06/07/2015 - Academy of Marketing Conference 2015, The Magic in Marketing
  • 06/07/2015 - Academy of Marketing Conference 2015, The Magic in Marketing
  • 06/07/2015 - 9th Annual Consumer Culture Theory Conference
  • 07/05/2015 - Creative Research Methods in Social Sciences Conference
  • 16/04/2015 - 8th Interpretive Consumer Research Workshop
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Research Domains

  • Consumer Culture
  • Relationship Marketing
  • International Brand Strategy
  • Consumer Research
  • Marketing Communications
  • Foundation Of marketing
  • Social Media Marketing
  • Critical Marketing
  • Consumer identity projects
  •  Fandom
  • Consumer Movements
  • Ethnographic Representation.
  • Edgework
  • Brand Strategy
  • Market Mavenism
  • Play
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Thesis

  • 9999 - Masters Degree by Research (Thesis Primary Supervisor)
  • 9999 - Doctoral Degree (Thesis Primary Supervisor)
  • 9999 - Doctoral Degree (Thesis Primary Supervisor)
  • 2019 - Modeling Fashion Microblogs to Increase the Influence of Social Media Marketing in Ireland and China, University College Cork (Thesis Co-Supervisor)
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Publications

Journal article

Year Publication
2019 O'SULLIVAN, S., SHANKAR, A. (2019). Rethinking marketplace culture: Play and the context of context. Marketing Theory, Great Britain. Details
2016 O'SULLIVAN, S. (2016). The branded carnival: the dark magic of consumer excitement. Journal of Marketing Management. Details
2015 O'SULLIVAN, S. (2015). The Market Maven Crowd: Collaborative Risk?Aversion and Enhanced Consumption Context Control in an Illicit Market. Psychology & Marketing. Details
2013 O'SULLIVAN, S., RICHARDSON, B. (2013). Hens in the cock house: Towards an understanding of female identity renegotiation within a male dominated marketplace culture. European Advances In Consumer Research.
2011 O'SULLIVAN, S., RICHARDSON, B., COLLINS, A. (2011). How brand communities emerge: The Beamish conversion experience. Details

Conference paper

Year Publication
2016 O'SULLIVAN, S. (2016). All Cops Are Bastards’: Global Fan Resistance as Market Activism. 41st Annual Macromarketing Conference, Academic Activism.

Other

Year Publication
2012 O'SULLIVAN, S., RICHARDSON, B. (2012). BPONG Ireland: Using a tribal marketing approach to achieve market growth. Ecch Case No. 512-021-1.
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