Dr Sean Tanner

Biography

Sean Tanner is a Marketing Lecturer in the Department of Management and Marketing, University College Cork. Sean’s teaching is in the areas of consumer behaviour, marketing and marketing communications, with a particular interest in consumer journeys as a means of managing marketing communication across channels. His research to date focuses on consumer behaviour and consumer information usage in decision making scenarios considering the digitalisation of communication and its congruency with traditional communication mediums. Sean’s most recent research incorporates eye-tracking methodology and other qualitative techniques to add insights into the acquisition and processing of consumption relevant information. Other areas of research interest include self-quantification and self-tracking, omni-channel communication and the intersection of marketing, technology and consumer wellbeing