Dr Sean Tanner

Biography

Sean Tanner is a Marketing Lecturer in the Department of Management and Marketing, University College Cork and is Programme Co-Director of the BComm (International). Sean’s teaching is in the areas of consumer behaviour, marketing and marketing communications, with a particular interest in consumer journeys as a means of managing marketing communication across channels. His research to date focuses on consumer behaviour and consumer information usage in decision making scenarios considering the digitalisation of communication and its congruency with traditional communication mediums. Sean’s most recent research incorporates eye-tracking methodology and other qualitative techniques to add insights into the acquisition and processing of consumption relevant information. Other areas of research interest include self-quantification and self-tracking, omni-channel communication, the intersection of marketing, technology and consumer wellbeing, consumer trust and privacy and sustainable consumption.

Languages

• English
• German

Grants and Honours

• 17/12/2020 - CUBS Research Excellence Publication Award, Cork University Business School
• 20/02/2018 - Research Development Fund Award, University College Cork
• 02/10/2017 - PhD Scholarship, University College Cork
• 28/04/2016 - ESA 2016 Travel Bursary, Institute of Technology Tralee
• 01/10/2014 - College Scholar Award 2014, College of Business and Law
• 21/10/2011 - Faculty of Commerce Scholarship, University College Cork

Other Activities

• 25/08/2021 - Presenter - Irish Academy of Management (IAM) 2021, Waterford Institute of Technology
• 25/08/2021 - User-Generated Content in Crisis Scenarios – Exploring the Role of Consumers’ Social Media Engagement with Legacy Media Narratives During a Food Scare, Department of Management and Marketing, UCC
• 29/10/2019 - Journal Reviewer - International Journal of Retail and Distribution Management
• 01/08/2019 - Member - Programme Academic Board of Studies - MSc Strategic Marketing and Practice, Cork University Business School
• 10/07/2019 - Presenter - 22nd Academy of Marketing Science World Marketing Congress, University of Edinburgh
• 01/07/2019 - Co-Chair - BComm (International) Programme Academic Board of Studies, Cork University Business School
• 01/06/2019 - Programme Co-Director - BComm (International), Cork University Business School
• 03/09/2018 - Presenter - Irish Academy of Management (IAM) 2018, Cork University Business School
• 11/07/2018 - Presenter - Colloquium on European Research in Retailing (CERR) 2018, University of Surrey
• 06/06/2016 - Presenter - TradeIt Entrepreneurship Summer Academy
• 06/10/2014 - Exploring the Factors Influencing Consumers’ Motivation to Use Food Product Labels in their Purchase Decisions, Dept. of Food Business & Develpment and Centre for Co-operative Studies, University College Cork
• 08/09/2014 - Programme Administration - European Masters in Food Studies, Dept. of Food Business & Develpment and Centre for Co-operative Studies, University College Cork

Pedagogic Experiences

• 2020 - Applied Research Project, University College Cork, MSc Management and Marketing
• 2019 - Foundations of Marketing, University College Cork, BComm (Hons) Commerce
• 2019 - Marketing Communications, University College Cork, BComm (Hons) Commerce
• 2019 - Consumer Behaviour and Sustainable Consumption, University College Cork, BComm (Hons) Commerce
• 2019 - Omnichannel Marketing Communications, University College Cork, MSc Strategic Marketing and Practice

Research Domains

• Consumer behaviour  
• Marketing Communications
• Consumer Research
• Consumption  
• Social Media Marketing
• Digital Media  
• Mobile Technology  
• Risk communication  

Publications