Dr Sean Tanner

Biography

Sean Tanner is a Marketing Lecturer in the Department of Management and Marketing, University College Cork and is Programme Co-Director of the BComm (International). Sean’s teaching is in the areas of consumer behaviour, marketing and marketing communications, with a particular interest in consumer journeys as a means of managing marketing communication across channels. His research to date focuses on consumer behaviour and consumer information usage in decision making scenarios considering the digitalisation of communication and its congruency with traditional communication mediums. Sean’s most recent research incorporates eye-tracking methodology and other qualitative techniques to add insights into the acquisition and processing of consumption relevant information. Other areas of research interest include self-quantification and self-tracking, omni-channel communication, the intersection of marketing, technology and consumer wellbeing, consumer trust and privacy and sustainable consumption.

Languages

• English
• German

Grants and Honours

• 17/12/2021 - CUBS Research Excellence Publication Award, Cork University Business School
• 20/02/2018 - Research Development Fund Award, University College Cork
• 02/10/2017 - PhD Scholarship, University College Cork
• 28/04/2016 - ESA 2016 Travel Bursary, Institute of Technology Tralee

Other Activities

• 29/10/2019 - Journal Reviewer - International Journal of Retail and Distribution Management
• 01/08/2019 - Programme Academic Board of Studies Member - MSc Strategic Marketing and Practice, Cork University Business School
• 10/07/2019 - Presenter - 22nd Academy of Marketing Science World Marketing Congress
• 01/07/2019 - BComm (International) Programme Academic Board of Studies Co-Chair, Cork University Business School
• 01/06/2019 - Programme Co-Director - BComm (International), Cork University Business School
• 03/09/2018 - Presenter - Irish Academy of Management 2018 Conference
• 11/07/2018 - Presenter - Colloquium on European Research in Retailing
• 06/06/2016 - Presenter - Tradeit Summer Academy
• 06/10/2014 - Exploring the Factors Influencing Consumers’ Motivation to Use Food Product Labels in their Purchase Decisions
• 08/09/2014 - Administration - European Masters in Food Studies

Pedagogic Experiences

• 2020 - Consumer Behaviour and Sustainable Consumption, University College Cork, BComm (Hons) Commerce
• 2019 - Foundations of Marketing, University College Cork, BComm (Hons) Commerce
• 2019 - Marketing Communications, University College Cork, BComm (Hons) Commerce
• 2019 - Omnichannel Marketing Communications, University College Cork, MSc Strategic Marketing and Practice

Research Domains

• Consumer behaviour  
• Consumer food behaviours  
• Marketing Communications
• Consumer Research
• Consumption  

Publications