Dr Sean Tanner

Biography

Sean Tanner is a Marketing Lecturer in the Department of Management and Marketing, University College Cork. His teaching is in the areas of consumer behaviour, sustainable consumption, marketing and marketing communications, with a particular interest in consumer journeys as a means of managing marketing communication across channels. His research to date focuses on consumer behaviour and consumer information usage in decision making scenarios considering the digitalisation of communication and its congruency with traditional communication mediums. Sean’s most recent research incorporates eye-tracking methodology and other qualitative techniques to add insights into the acquisition and processing of consumption relevant information. Sean's areas of research interest include self-quantification and self-tracking, omni-channel communication, risk communication, sustainable consumption, technology and consumer wellbeing, consumer trust and marketing pedagogy.

Languages

• English
• German

Grants and Honours

• 24/08/2022 - Best Paper Award - Education, Teaching and Learning Track, Irish Academy of Management Conference 2022., Irish Academy of Management (IAM)
• 17/12/2020 - CUBS Research Excellence Publication Award, Cork University Business School
• 20/02/2018 - Research Development Fund Award, University College Cork
• 02/10/2017 - PhD Scholarship, University College Cork
• 28/04/2016 - ESA 2016 Travel Bursary, Institute of Technology Tralee
• 01/10/2014 - College Scholar Award 2014, College of Business and Law
• 21/10/2011 - Faculty of Commerce Scholarship, University College Cork

Other Activities

• 07/11/2022 - Tanner, S. & McCarthy, M. 2022. Social Media and Social Amplification of Risk – Consumer Reactions to Food Recall Reporting. 36th EFFoST International Conference, University College Dublin
• 24/08/2022 - Tanner, S., Drummond C., Alton, D., Auxtova, K., Duggan, J. & O’Rourke, G., 2022. Instructor Autonomy and Identity: Navigating Teaching & Learning Software Adoption in Third Level Business Education. Irish Academy of Management 2022, Trinity College Dublin
• 04/07/2022 - Tanner, S. & Drummond C. 2022. An Instructor Autonomy Perspective on the Use of Teaching and Learning Software Service Providers to Inform Pedagogical Decision-Making. Academy of Marketing Conference 2022, University of Huddersfield
• 04/07/2022 - Collins, A., Tanner, S., Beacom, E., Bogue, J., Repar, L. 2022. Determining the Effectiveness of an Extra-Curricular Industry Initiative in Increasing Learners’ Perceived Entrepreneurial Self-Efficacy and Entrepreneurial Intent. Academy of Marketing Conference 2022, University of Huddersfield
• 01/07/2022 - Peer Reviewer - Journal of Business and Industrial Marketing, Cork University Business School
• 25/08/2021 - Tanner, S., McCarthy, M.B. & O’Reilly, S.R. 2021. User-Generated Content in Crisis Scenarios – Exploring the Role of Consumers’ Social Media Engagement with Legacy Media Narratives During a Food Scare. Irish Academy of Management 2021, Waterford Institute of Technology
• 29/10/2019 - Peer Reviewer - International Journal of Retail and Distribution Management
• 01/08/2019 - Member - Programme Academic Board of Studies - MSc Strategic Marketing and Practice, Cork University Business School
• 10/07/2019 - Tanner, S., McCarthy, M. & O'Reilly, S. 2019. Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research. AMS-WMC 2019, University of Edinburgh
• 01/07/2019 - Co-Chair - BComm (International) Programme Academic Board of Studies, Cork University Business School
• 01/06/2019 - Programme Co-Director - BComm (International), Cork University Business School
• 03/09/2018 - Tanner, S.A., McCarthy, M.B. and O'Reilly, S.J., 2018. Pull Marketing in a Low Involvement Product Category – The Role of Domain Specific Innovativeness. Irish Academy of Management 2018, Cork University Business School
• 11/07/2018 - Tanner, S.A., McCarthy, M.B. & O'Reilly S. 2018. The Efficacy of Digital Labelling in the Attention Economy. Colloquium on European Research in Retailing (CERR) 2018, University of Surrey
• 06/06/2016 - Tanner, S.A., McCarthy, M.B. and O'Reilly, S.J., Motivation and Risk/Benefit Perceptions: Optimising Information Delivery on Food Product Labels in the Dairy Sector, TradeIt ESA Summer Academy 2016
• 06/10/2014 - Exploring the Factors Influencing Consumers’ Motivation to Use Food Product Labels in their Purchase Decisions, Dept. of Food Business & Develpment and Centre for Co-operative Studies, University College Cork
• 08/09/2014 - Programme Administration - European Masters in Food Studies, Dept. of Food Business & Develpment and Centre for Co-operative Studies, University College Cork

Pedagogic Experiences

• 2021 - Principles of Marketing in International Environments, University College Cork, BSc (Hons) International Business with Languages
• 2020 - Applied Research Project, University College Cork, MSc Management and Marketing
• 2019 - Foundations of Marketing, University College Cork, BComm (Hons) Commerce
• 2019 - Marketing Communications, University College Cork, BComm (Hons) Commerce
• 2019 - Consumer Behaviour and Sustainable Consumption, University College Cork, BComm (Hons) Commerce
• 2019 - Omnichannel Marketing Communications, University College Cork, MSc Strategic Marketing and Practice
• 2018 - Work Placement, University College Cork, MSc Management and Marketing

Research Domains

• Consumer behaviour  
• Marketing Communications
• Consumer Research
• Consumption  
• Social Media Marketing
• Digital Media  
• Mobile Technology  
• Risk communication  

Publications