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Prof Joseph Bogue

Joseph Bogue


Room 230
O Rahilly Building
CUBS, University College Cork
Cork University Business School LinkedIn profile ORCID profile


Dr. Joe Bogue is a Professor with the Department of Food Business and Development at University College Cork. His research interests include: market-oriented new product development, strategic food marketing, knowledge management and new product development, health-enhancing foods and functional foods, new product development strategies, food choice and consumer acceptance in relation to novel products, dairy supply chains and entrepreneurship.

He received his BSc in Science from UCC in 1985. His postgraduate qualifications include an MSc in Food Science and Technology (1992, UCC) (Food Marketing and Entrepreneurship) and an MA in Teaching and Learning in Higher Education (2007, UCC) (Entrepreneurship Education). He graduated from The University of Newcastle-upon-Tyne, United Kingdom with a PhD in 2002. His PhD. research entailed an analysis of market-oriented NPD within the food industry and included consumer and industry research. 

He is a member of the Association for Consumer Research (ACR), Product Development and Management Association (PDMA), Marketing Institute of Ireland (MII) and the Irish Academy of Management (IAM). He is a board member of the Irish Network of Teachers of Entrepreneurship (INTRE) and The Product Development and Management Association UK and Ireland. He was awarded peer-reviewed certification as a New Product Professional of the Product Development and Management Association (PDMA), USA in 2006, 2010 and 2012. He has conducted funded research on behalf of the Department of Agriculture and Food (FIRM), the Higher Education Authority, Enterprise Ireland and the European Union. He has current EU funded research projects on international dairy supply chains and the role of contracts in international supply chains. In 2014, with Dr Brian O' Flaherty (Business Information Systems), he was successful in a Horizon 2020 grant application worth €1.8 million to co-ordinate a project on European Entrepreneurship. Prior to joining University College Cork he worked in strategic marketing and management within the food sector.

Grants and Honours

  • 01/01/2015 - International Award for Excellence, Common Ground Publishing
  • 01/10/2014 - Dairy Chains in Thailand., European Commission
  • 22/09/2014 - Accelerating Entrepreneurial Learning across European Regions, Horizon 2020
  • 01/10/2013 - Supply Chain Contracts Malawi, European Commission
  • 01/01/2012 - United States PDMA NPD Certification, PDMA Certification, United States
  • 01/10/2011 - Analysis and modelling of interactions between small-scale dairy farmers and dairy processors in an Andean Valley (Mantaro, Peru), European Commission
  • 01/01/2010 - United States PDMA NPD Certification, PDMA Certification, United States
  • 01/10/2006 - DAFF "Functional Properties of beta glucans from oats, barley and seaweed", Department of Agriculture Fisheries & Forestry (DAFF)
  • 01/01/2006 - United States PDMA NPD Certification
  • 01/01/2006 - DAFF "Development of a new generation of fermented (non alcholic) functional cereal beverages...", Department of Agriculture Fisheries & Forestry (DAFF)
  • 01/01/2000 - United States PDMA NPD Certification
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Other Activities

  • 10/12/2019 - Livestock, Environment and People (LEAP) Conference 2019
  • 16/09/2019 - Aging & Social Change: Ninth Interdisciplinary Conference
  • 06/12/2018 - 47th Annual Food Science and Technology Conference
  • 07/11/2018 - Livestock, Environment and People (LEAP Conference)
  • 03/09/2018 - 21st Annual Irish Academy of Management Conference - IAM
  • 03/09/2018 - 21st Annual Irish Academy of Management Conference - IAM
  • 03/09/2018 - 21st Annual Irish Academy of Management Conference - IAM
  • 19/06/2018 - Research in Action - Accelerating knowledge creation in management, EURAM Conference
  • 05/09/2017 - Re-connecting Management Research with the Disciplines: Shaping the Research with the Social Sciences, British Academy of Management
  • 15/06/2017 - International Food Marketing Research Symposium
  • 24/04/2017 - The 91st Annual Conference of the Agricultural Economics Society, Royal Dublin Society
  • 18/09/2016 - Solidarity in a competing world - fair use of resources, Tropentag
  • 03/07/2016 - R&D Management Conference, From science to society: innovation and value creation
  • 06/06/2016 - 8th International Conference on Environmental Science and Technology
  • 17/09/2015 - Envisioning a Future without Food Waste and Food Poverty: Societal Challenges
  • 08/09/2015 - The Value of Pluralism in Advancing Management Research, Education and Practice, British Academy of Management
  • 23/06/2015 - (Fast) Connecting R&D, R&D Management
  • 07/11/2014 - Aging and Society: 4th Interdisciplinary Conference
  • 29/09/2014 - [Invited Lectures (Conference)], ISBE Workshop: Emerging Themes on the Agri-food Rural Economy: Maximising Research Impact for Sector Growth
  • 17/09/2014 - Bridging the gap between increasing knowledge and decreasing resources, Tropentag
  • 09/09/2014 - Irish Academy of Management Conference, The Role of the Business School in Supporting Economic and Social Development
  • 07/09/2014 - Eurosense-Sixth European Conference on Sensory and Consumer Research
  • 02/09/2014 - Irish Academy of Management (IAM) Conference, Scholarship of Integration: Engaging Communities of Learning and Practice
  • 18/06/2014 - Food, Microbes and Molecular Medicine
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Research Domains

  • Product Development and strategic food marketing
  • Agrifood market information systems
  • Brand strategy  
  • Consumer Research
  • Sustainability of food production
  • New product development strategies
  • Entrepreneurship
  • Food choice and consumer acceptance in relation to new product development
  • Knowledge management and new product development
  • Strategic marketing of health-enhancing foods and functional foods
  • Strategic marketing and the ageing consumer segment
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  • 2011 - Strategic marketing of novel functional foods that enhance the healthiness of the modern diet: the potential for beta glucan enriched foods, University College Cork (Thesis Primary Supervisor)
  • 2024 - Food, Health and Sustainability (Thesis Primary Supervisor)
  • 2020 - Value Chains in India (Thesis Co-Supervisor)
  • 2019 - Migrant entreprneurship, University College Cork (Thesis Co-Supervisor)
  • 2020 - Growth theory, entrepreneurship and artisanal food producers, University College Cork (Thesis Primary Supervisor)
  • 2015 - Exploring alternatives for milk quality improvement and more efficient dairy production in a smallholder farming context - Case Study: Mantaro Valley (Peru), University College Cork (Thesis Co-Supervisor)
  • 2016 - Market-oriented New Product Development of Health Promoting Foods for the Ageing Population, University College Cork (Thesis Primary Supervisor)
  • 2017 - Open Innovation adoption in global high-tech SME firms: a qualitative multiple case study, University College Cork (Thesis Co-Supervisor)
  • 2017 - New Conceptual Frameworks for Sustainability (Thesis Co-Supervisor)
  • 2017 - Food Supply Chain Management and Contracting: Improving Conditions for Small-scale Paprika Farmers in Central Malawi, University College Cork (Thesis Co-Supervisor)
  • 2018 - Integrating Small and Medium-Scale Producers into the Cassava Food Value-Chain in Nigeria, University College Cork (Thesis Co-Supervisor)
  • 2022 - Market opportunities for marine ingredients (Thesis Primary Supervisor)
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Journal article

Year Publication
2018 DONKOR, E., ONAKUSE, S., BOGUE, J., CARMENADO, I. D. L. R. (2018). Promoting value addition among farmers in the cassava food value chain in Nigeria. British Food Journal. Details
2017 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2017). Optimising contract design in modern food supply chains: The case of paprika sector in Central Malawi. Journal of Agriculture and Rural Development in the Tropics and Subtropics.
2017 HAMLIN, R., GIN, M., NYHOF, F., BOGUE, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal. Details
2017 DONKOR, E., ONAKUSE, S., BOGUE, J., CARMENADO, I. D. L. R. (2017). The impact of the presidential cassava initiative on cassava productivity in Nigeria: Implication for sustainable food supply and food security. Cogent Food & Agriculture. Details
2016 FOLEY, H., BOGUE, J., ONAKUSE, S. (2016). New conceptual framework for sustainability. Irish Studies in International Affairs. Details
2016 FUENTES, E., BOGUE, J., GÓMEZ, C., VARGAS, J., LE GAL, P.-Y. (2016). Supporting small-scale dairy plants in selecting market opportunities and milk payment systems using a spreadsheet model. Computers and Electronics in Agriculture. Details
2016 BOGUE, J., YU, H. (2016). The Influence of Sociodemographic and Lifestyle Factors on Consumers’ Healthy Cereal Food Choices. Journal of Food Products Marketing. Details
2014 SCOTT, J., KWOK, Y., SYNNOTT, K., BOGUE, J., AMARRI, S., NORIN, E. (2014). A Comparison of Maternal Attitudes to Breastfeeding in Public and the Association with Breastfeeding Duration in Four European Countries: Results of a Cohort Study. Birth. Details
2015 LOTTA, F., BOGUE, J. (2015). Defining Food Fraud in the Modern Supply Chain. European Food and Feed Law Review.
2015 COLLINS, O., BOGUE, J. (2015). Designing health promoting foods for the ageing population: A qualitative approach. British Food Journal. Details
2015 TROY, A., BOGUE, J. (2015). Simulation modelling: Identification of market segments for novel beta-glucan enriched breads. British Food Journal. Details
2015 COLLINS, O., BOGUE, J. (2015). The Role of Food in Supporting Healthy Aging: A Stakeholder Perspective. The International Journal of Aging and Society. Details
2014 FUENTES NAVARRO, E., FAURE, G., CORTIJO, E., DE NYS, E., BOGUE, J., GÓMEZ, C. (2014). The impacts of differentiated markets on the relationship between dairy processors and smallholder farmers in the Peruvian Andes. Agricultural Systems. Details
2014 FUENTES, E., BOGUE, J., GÓMEZ, C., VARGAS, J., LE GAL, P.-Y. (2014). Effects of dairy husbandry practices and farm types on raw milk quality collected by different categories of dairy processors in the Peruvian Andes. Tropical Animal Health and Production. Details
2013 YU, H., BOGUE, J. (2013). Concept optimisation of fermented functional cereal beverages. British Food Journal. Details
2011 BLEIEL, J., BOGUE, J., TROY, A. (2011). New Product Development for Functional Foods: Focusing on Mega-trends to Increase Consumer Acceptance. Agro Food Industry Hi-Tech.
2009 BOGUE, J., SORENSON, D. (2009). A case for market-oriented Development of functional beverages. Agro Food Industry Hi-Tech.
2009 BOGUE, J., SORENSON, D., O’KEEFFE, M. (2009). Cross-category innovativeness as a source of new product ideas: Consumers' perceptions of over-the-counter pharmacological beverages.
2009 BOGUE, J., SORENSON, D. (2009). Managing Customer Knowledge during the Concept Development Stage of the New Food Product Development Process.
2007 SORENSON, D., BOGUE, J. (2007). Concept optimisation in innovation through conjoint analysis: a market-oriented approach to designing new functional beverages.
2007 SYNNOTT, K., BOGUE, J., EDWARDS, C. A., SCOTT, J., HIGGINS, S., NORIN, E. (2007). Parental perceptions of feeding practices in five European countries: an exploratory study. European Journal of Clinical Nutrition.
2006 BOGUE, J., SEYMOUR, C., SORENSON, D. (2006). Market-Oriented New Product Development of Meal Replacement and Meal Complement Beverages. Details
2006 BOGUE, J., SORENSON, D. (2006). Modelling soft drink purchasers' preferences for stimulant beverages. International Journal of Food Science and Technology. Details
2006 CONNOLLY, R., O’GORMAN, B., BOGUE, J. (2006). An exploratory study of the process by which recent graduate entrepreneurs (RGES) become self-employed. IBAR - Irish Business and Administrative Research.
2006 BOGUE, J., RITSON, C. (2006). Integrating consumer information with the new product development process: the development of low-fat dairy products.
2005 SORENSON, D., BOGUE, J. (2005). A Conjoint-based Approach to Concept Optimisation: Probiotic Beverages. British Food Journal.
2005 BOGUE, J., COLEMAN, T., SORENSON, D. (2005). Determinants of consumers' dietary behaviour for health-enhancing foods. British Food Journal.
2005 SORENSON, D., BOGUE, J. (2005). Market-oriented New Product Design of Functional Orange Juice Beverages: A Qualitative Approach.
2004 BOGUE, J., RITSON, C. (2004). Understanding consumers' perceptions of product quality for lighter dairy products through the integration of marketing and sensory information. Acta Agriculturae Scandinavica.
2001 BOGUE, J. (2001). New product development and the Irish Food Sector: a qualitative study of activities and processes, Irish Business and Administrative Review.
2000 MAHON, D., COWAN, C., BOGUE, J. (2000). Ready meals and the convenience driven consumer. Farm and Food.
1999 BOGUE, J., DELAHUNTY, C., HENRY, M., MURRAY, J. (1999). Market-oriented methodologies to optimise consumer acceptability of cheddar-type cheeses. British Food Journal.
2018 DONKOR, E., ONAKUSE, S., BOGUE, J., CARMENADO, I. D. L. R. (2018). Determinants of farmer participation in direct marketing channels: A case study for cassava in the Oyo State of Nigeria.. Spanish Journal of Agricultural Research, Denmark. Details
2018 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2018). Is It All About the Money? Extent, Reasons and Triggers for Side-selling in Malawi's Paprika Supply Chain. International Journal on Food System Dynamics. Details
2013 O'FLAHERTY, B., O'DONOGHUE, J., BOGUE, J. (2013). Innovation Intermediation and Emerging Medical Devices-The Lead-User Method in Practice. Journal of Cases On Information Technology.
2003 MURPHY, A., MEEHAN, H., O'REILLY, S., BOGUE, J. (2003). A Ten-Year Delphi Forecast of the Irish Speciality Food Market. Journal of International Food & Agribusiness Marketing. Details
2019 DONKOR, E., ONAKUSE, S., BOGUE, J., DE LOS RIOS, I. (2019). Fertiliser adoption and sustainable rural livelihood improvement in Nigeria.. Land Use Policy.


Year Publication
2015 BOGUE, J., O'FARRELL, R. (2015). Marketing and Business Skills for Rural Enterprise. Online book and CD (teaching material). University College Cork.
1997 BOGUE, J. (1997). Enterprise skills for development workers. Part 1, [B3673]. Centre for Co-operative Studies, University College Cork.
1996 BOGUE, J. (1996). Choosing and Setting Up a Rural Development Related Organisational/Structure: Diploma in Rural Development. [B4612]. NUI Colleges.
1996 BOGUE, J. (1996). Marketing for Rural Enterprise. [B3672]. NUI Colleges.
1996 BOGUE, J. (1996). Socio-economic aspects of Rural Development. [B3671]. NUI Colleges.

Book chapter

Year Publication
2016 BOGUE, J., TROY, A. (2016). Functional beverages: Market trends and market-oriented new product design. Taylor and Francis Inc..
2017 BOGUE, J., COLLINS, O., TROY, A. (2017). Market Analysis and Concept Development of Functional Foods. Elsevier. Details
2015 REPAR, L., ONAKUSE, S., BOGUE, J., AFONSO, A. (2015). Case study of paprika supply chain efficiency in Malawi Central Region. Wageningen Academic Publishers.
2013 TROY, A., BLEIEL, J., BOGUE, J. (2013). Market Strategies to Maximise Consumer Acceptance of Functional Dairy-Based Foods and Beverages.
2011 TROY, A., BOGUE, J. (2011). Designing market-oriented beta-glucan enriched functional foods through conjoint analysis: evidence of differing consumer preferences.
2009 SORENSON, D., BOGUE, J. (2009). Consumer-oriented Development of Functional Beverages. Woodhead Publishing.
2009 BOGUE, J., SORENSON, D. (2009). Strategic Marketing of Gluten-free Cereal Products and Beverages. AACC International. Details
2008 BOGUE, J., SORENSON, D. (2008). Consumer research in the early stages of New Product Development — market-oriented development of meal complement beverages. Case Studies in Food Product Development. Details
2008 BOGUE, J., SORENSON, D. (2008). The Marketing of Gluten-free Cereal Products.
2007 BOGUE, J., SORENSON, D. (2007). Consumer-led food product development: reduced-calorie foods. Woodhead Publishing.
2003 CONNOLLY, R., O’GORMAN, B., BOGUE, J. (2003). Are the barriers to business start-up greater for female recent graduate entrepreneurs (FRGES) than male Recent Graduate entrepreneurs (MRGES)?. Information Age Publishing.
2002 BOGUE, J., SORENSON, D. (2002). Marketing for Small Rural Enterprises BSc in Rural Development. Module 6, Distance Learning. National University of Ireland.
2020 BOGUE, J., REPAR, L. (2020). Hyde Irish Whiskey: Neat or Rocky Road to New Markets?. Case Study. Oxford University Press.

Conference paper

Year Publication
2012 O'FLAHERTY, B., BOGUE, J. (2012). An exploratory study of innovation intermediation in IS education.
2017 REPAR, L., BOGUE, J., ONAKUSE, S., AFONSO, A. (2017). Food Supply Chain Contracts in Vertical Marketing Systems.
2011 ONAKUSE, S., BOGUE, J., LENIHAN, E. (2011). The Links Between Indigenous Crop Cultivation and Household Food Security in Kerewan, the Gambia.
1998 MURRAY, J., BOGUE, J., DELAHUNTY, C., MORRISSEY, P., HENRY, M. (1998). Determining consumers' preferences using sensory evaluation. Proceedings of The Nutrition Society.
1998 BOGUE, J., DELAHUNTY, C., HENRY, M., MURRAY, J. (1998). Integration of consumer marketing and sensory analysis studies to identify international consumer attitudes to and preferences for cheeses in the context of new product development.
1997 HENRY, M., BOGUE, J., DELAHUNTY, C., MURRAY, J. (1997). Integrating Sensory Analysis and Consumer Choice Studies to Identify Consumer Preferences for Cheddar.


Year Publication
2012 O'FARRELL, R., BOGUE, J. (2012). Innovation Processes in the Food Industry. BIM and SDC Autumn Innovation Workshop.
2003 BOGUE, J. (2003). Health-enhancing Foods: Relationships Between Attitudes, Beliefs and Dietary Behaviour. Agrosanté International Forum on Health.
1999 RITSON, C., BOGUE, J. (1999). Dairy Markets: Key Trends and Future Challenges, Millennium Challenges in Dairy Research. Royal Society of Chemistry. [Invited Lectures (Conference)].

Conference poster

Year Publication
2018 REPAR, L., BOGUE, J. (2018). The Role of Digital Media Marketing in Supporting Food Innovation.


Year Publication
2018 HENNESSY, T., DORAN, J., BOGUE, J., REPAR, L. (2018). The Economic and Societal Importance of the Irish Suckler Beef Sector.
2001 MURPHY, A., MEEHAN, H., O'REILLY, S., BOGUE, J. (2001). The Market for Speciality Foods in Ireland.
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