Dr Helen Mcgrath

Helen Mcgrath


Management & Marketing
University College Cork
Cork University Business School

[email protected] LinkedIn profile ORCID profile http://publish.ucc.ie/researchprofiles/B005/helenmcgrath


Following the completion of her PhD, Helen McGrath joined the staff of University College Cork as a marketing lecturer. Helen is currently the Director of the MSc in Strategic Marketing and Practice and is responsible for teaching marketing modules both at undergraduate and postgraduate levels. Her research specialism is on the development of network capability in entrepreneurial and new ventures.  She has published in journals such as Industrial Marketing Management, International Small Business Journal, European Journal of Marketing, Journal of Business Marketing Management, Journal of European Industrial Training and Action Learning: Research and Practice.






Grants and Honours

  • 22/06/2022 - EI Coordinator Support Grant, Enterprise Ireland
  • 17/12/2020 - Research Excellence Award, University College Cork
  • 01/11/2018 - Research Excellence Award, Cork University Business School
  • 01/10/2017 - Developing a Social Media Network Capability for B2B entrepreneurial firms., Irish Research Council
  • 01/04/2016 - Erasmus+ Funding, Cork University Business School
  • 01/01/2005 - PhD Scholarship, Irish Research Council for the Humanities and Social Sciences (IRCHSS)
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Other Activities

  • 01/09/2019 - IMP Conference
  • 03/09/2018 - Limerick Institute of Technology, Limerick Institute of Technology
  • 03/09/2018 - Journal of Business and Industrial Marketing
  • 04/09/2017 - Economic and Social Review
  • 03/07/2017 - European Con ference on I nformation Technology Evaluation
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  • 2019 - The impact of social media on resource mobilisation in entrepreneurial firms, University College Cork (Thesis Co-Supervisor)
  • 2024 - Privacy and Big Data in Consumer Culture: The Construction of Online Personas and Identities in the Age of Database Marketing, University College Cork (Thesis Co-Supervisor)
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Journal article

Year Publication
2018 O'TOOLE, T., MCGRATH, H. (2018). Strategic patterns in the development of network capability in new ventures. Industrial Marketing Management. doi:10.1016/j.indmarman.2017.07.003. Details
2018 DRUMMOND, C., MCGRATH, H., O'TOOLE, T. (2018). The impact of social media on resource mobilisation in entrepreneurial firms. Industrial Marketing Management. doi:10.1016/j.indmarman.2017.05.009. Details
2017 MCGRATH, H., O’TOOLE, T. (2017). Extending the concept of familiness to relational capability: A Belgian micro-brewery study. International Small Business Journal. doi:10.1177/0266242617730885. Details
2018 MCGRATH, H., MEDLIN, C. J., O'TOOLE, T. (2018). A process-based model of network capability development by a start-up firm. Industrial Marketing Management. doi:10.1016/j.indmarman.2017.11.011. Details
2018 MCGRATH, H., O’TOOLE, T., MARINO, L., SUTTON-BRADY, C. (2018). A relational lifecycle model of the emergence of network capability in new ventures. International Small Business Journal. doi:10.1177/0266242617738571. Details
2016 MCGRATH, H., O’TOOLE, T. (2016). Using action research and action learning for entrepreneurial network capability development. Action Learning. doi:10.1080/14767333.2016.1162136. Details
2014 MCGRATH, H., O'TOOLE, T. (2014). A cross-cultural comparison of the network capability development of entrepreneurial firms. Industrial Marketing Management. doi:10.1016/j.indmarman.2014.05.004. Details
2013 MCGRATH, H., O'TOOLE, T. (2013). Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network. Industrial Marketing Management. doi:10.1016/j.indmarman.2013.07.008. Details
2012 MCGRATH, H., O'TOOLE, T. (2012). Critical issues in research design in action research in an SME development context. European Journal Of Training And Development. doi:10.1108/03090591211232075. Details
2010 MCGRATH, H., O’TOOLE, T. (2010). The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland. Journal of Business Market Management. doi:10.1007/s12087-010-0030-8. Details
2019 MCGRATH, H., O'TOOLE, T., CANNING, L. (2019). Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics. Journal of Business and Industrial Marketing. doi:10.1108/jbim-10-2018-0287. Details
2020 DRUMMOND, C., O'TOOLE, T., MCGRATH, H. (2020). Digital engagement strategies and tactics in social media marketing. European Journal of Marketing. doi:10.1108/ejm-02-2019-0183. Details
2021 MCGRATH, H., O'TOOLE, T. (2021). Early stage network engagement strategies in the network capability development of new ventures. Journal of Business and Industrial Marketing. doi:10.1108/jbim-11-2019-0484. Details
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