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Dr Helen McGrath

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Biography

Following the completion of her PhD from Waterford Institute of Technology in 2008, Helen McGrath joined the staff of University College Cork as a marketing lecturer. Helen is currently the Director for the Early Start Programme in Management and Marketing in the European Union designed for International Students who wish to be introduced to the fundamental concepts and practice of management and marketing in the European Union.  Helen is also responsible for teaching marketing modules both at undergraduate and postgraduate levels.  Helen was previously employed by Waterford Institute of Technology both as a lecturer and as project information officer for EnAct (Enterprise in Action), a micro-enterprise development initiative designed to increase managerial capabilities of owner-managed businesses in south east Ireland.  Her main research interests lie in the area of business-to-business relationship marketing, with a strong focus on the network approach as set out by the International Marketing and Purchasing Group of researchers.

 

Research Interests

Helen McGrath is a lecturer in marketing in the department of management and marketing at University College Cork.  She joined the department in 2009, having previously lectured at Waterford Institute of Technology. Her main research interests lie in the area of business-to-business relationship marketing, with a strong focus on the network approach as set out by the International Marketing and Purchasing Group of researchers.

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Affiliations

  • Member, International Marketing and Purchasing Group (/)
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Modules

  • Business Networks
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Education

  • University College Cork , BCOMM, Business-to-business Marketing; International Marketing; New Product Development; Small Business Ventures; Human Resource Management and Marketing Research Project (2000)
  • University College Dublin , MBS, E-Commerce (2001)
  • Waterford Institute of Technology , PHD, Developing a Relational Capability Construct for SME Network Marketing using Cases and Evidence from Irish and Finnish SMEs (2008)
  • University College Cork , Postgraduate Diploma in Teaching and Learning in Higher Education, Teaching and Learning (2012)
  • University College Cork , Certificate in Teaching and Learning in Higher Edu, Teaching and Learning (2011)
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Employment

  • Lecturer, University College Cork (01-SEP-09 /)
  • Lecturer, Waterford Institute of Technology (01-SEP-08 / 31-AUG-09)
  • Full Time Phd, Waterford Institute of Technology (01-SEP-05 / 31-AUG-08)
  • Lecturer, Waterford Institute of Technology (01-SEP-02 / 01-SEP-03)
  • Information Officer, EnAct, an EU Innovative Actions Programme, Waterford Institute of Technology (01-SEP-03 / 02-MAY-05)
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Professional Achievements

Honours and Awards

  • Irish Research Council for the Humanities and Social Sciences: PhD Scholarship (2005)
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Publications

Peer Reviewed Journals

Year Publication
2017 The impact of social media on resource mobilisation in entrepreneurial firms
Drummond, Conor; McGrath, Helen; O'Toole, Thomas (2017) The impact of social media on resource mobilisation in entrepreneurial firms. : Industrial Marketing Management [Details]
2017 Extending the concept of familiness to relational capability: A Belgian micro-brewery study
McGrath, Helen; O’Toole, Thomas (2017) Extending the concept of familiness to relational capability: A Belgian micro-brewery study. : International Small Business Journal [Details]
2017 A relational lifecycle model of the emergence of network capability in new ventures
McGrath, Helen; O’Toole, Thomas; Marino, Lou ; Sutton-Brady, Catherine (2017) A relational lifecycle model of the emergence of network capability in new ventures. : International Small Business Journal [Details]
2017 A process-based model of network capability development by a start-up firm
McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas (2017) A process-based model of network capability development by a start-up firm. : Industrial Marketing Management [Details]
2016 Using action research and action learning for entrepreneurial network capability development
McGrath, H;O'Toole, T (2016) Using action research and action learning for entrepreneurial network capability development. : Action Learning [Details]
2014 A Cross-Cultural Comparison of the Network Capability Development of Entrepreneurial firms
McGrath, H. & O'Toole, T (2014) A Cross-Cultural Comparison of the Network Capability Development of Entrepreneurial firms. : Industrial Marketing Management [Details]
2017 Strategic patterns in the development of network capability in new ventures
O'Toole, Thomas; McGrath, Helen (2017) Strategic patterns in the development of network capability in new ventures. : Industrial Marketing Management [Details]
2016 Life after Care: Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role
Kelleher, C. and McGrath, H (2016) Life after Care: Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role. : Advances In Consumer Research [Details]
2016 Using Action Research and Action Learning for Entrepreneurial Network Capability
McGrath, H. and O'Toole, T (2016) Using Action Research and Action Learning for Entrepreneurial Network Capability. : Action Learning: Research and Practice [Details]
2014 A cross-cultural comparison of the network capability development of entrepreneurial firms
McGrath, H;O'Toole, T (2014) A cross-cultural comparison of the network capability development of entrepreneurial firms. : Industrial Marketing Management [Details]
2013 Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network
McGrath, H;O'Toole, T (2013) Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network. : Industrial Marketing Management [Details]
2011 Critical issues in research design in participatory action research in an SME development context
McGrath, H. and O’Toole, T (2011) Critical issues in research design in participatory action research in an SME development context. : Journal of European Industrial Training [Details]
2011 Challenges in implementing the market-as-networks approach to marketing for SMEs
McGrath, H and O'Toole, T (2011) Challenges in implementing the market-as-networks approach to marketing for SMEs. : Irish Marketing Review [Details]
2010 The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland
McGrath, H; O'Toole, T (2010) The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland. : Journal of Business Marketing Management [Details]

Book Chapters

Year Publication
2014 Commission for the Economic Development of Rural Areas (CEDRA)
McGrath, H. and O'Toole, T (2014) Commission for the Economic Development of Rural Areas (CEDRA). : : CEDRA [Details]
2013 SME Development and the Role of Enterprise Supports
McGrath, H., & O’Toole, T (2013) SME Development and the Role of Enterprise Supports. : : Teagasc [Details]

Conference Publications

Year Publication
2016 A Study of social media's impact on network actor and resource mobilisation in entrepreneurial firms
Drummond, C., McGrath, H., O’Toole, T (2016) A Study of social media's impact on network actor and resource mobilisation in entrepreneurial firms. [Details]
2016 (2016) Using Action Research for Network Studies
McGrath, H., Sutton-Brady, C (2016) (2016) Using Action Research for Network Studies. [Details]
2016 Entrepreneurial firms' strategizing for network capability in use
McGrath, H. and O'Toole, T (2016) Entrepreneurial firms' strategizing for network capability in use. [Details]
2016 Macro-environment framing the coopetitive practices of the micro-brewing industry in Georgia, USA
McGrath, H. and O'Toole, T (2016) Macro-environment framing the coopetitive practices of the micro-brewing industry in Georgia, USA. [Details]
2015 Using Action Research for Entrepreneurial Network Capability Development
McGrath, H. and O’Toole, T (2015) Using Action Research for Entrepreneurial Network Capability Development. [Details]
2015 Action Research and the IMP Tradition
McGrath, H., Sutton-Brady, C (2015) Action Research and the IMP Tradition. [Details]
2015 The Marketing Practices of Craft Firms – Transactions, Relationships and Social Media
McGrath, H. and O’Toole, T (2015) The Marketing Practices of Craft Firms – Transactions, Relationships and Social Media. [Details]
2015 Co-opetition as Practice: The Case of the Georgian Micro-Brewers
McGrath, H. and O’Toole, T (2015) Co-opetition as Practice: The Case of the Georgian Micro-Brewers. [Details]
2011 The Evolution of Network Capability in an SME Context
McGrath, H., O’Toole, T. and Sutton-Brady, C (2011) The Evolution of Network Capability in an SME Context. [Details]
2010 Reviewing Enterprise Policy and Supports to SMEs in Ireland with a Network Capability Building Lens
McGrath, H; O'Toole, T (2010) Reviewing Enterprise Policy and Supports to SMEs in Ireland with a Network Capability Building Lens. [Details]
2010 Action Learning Methodologies and the IMP Tradition: Application to Capability Building in SMEs
McGrath, H; O'Toole, T (2010) Action Learning Methodologies and the IMP Tradition: Application to Capability Building in SMEs. [Details]
2009 SME Networks Perceptions: The Case of a Small ICT Firm
McGrath, H. & O¿Toole, T. Sutton-Brady, C (2009) SME Networks Perceptions: The Case of a Small ICT Firm. [Details]
2009 Realizing Networks: The case of Irish and Finnish SMEs
McGRATH, H. & O¿TOOLE, T (2009) Realizing Networks: The case of Irish and Finnish SMEs. [Details]
2008 Implementing a relational capability framework through an SME network
McGRATH, H. & O¿TOOLE, T (2008) Implementing a relational capability framework through an SME network. [Details]
2007 The Creation of Marketing Relational Capabilities through SME Networks
McGRATH, H (2007) The Creation of Marketing Relational Capabilities through SME Networks. [Details]
2004 Joining the Dots¿An integrative model developing SMEs in rural Ireland
O¿GORMAN, B., MYTHEN, S. & McGRATH, H (2004) Joining the Dots¿An integrative model developing SMEs in rural Ireland. [Details]
2004 Joining the dots ¿ A rural enterprise programme case study
O¿GORMAN, B., MYTHEN, S. & McGRATH, H (2004) Joining the dots ¿ A rural enterprise programme case study. [Details]
2013 Evolving Network Capability in the Entrepreneurial Firm
O’Toole, T. and McGrath, H (2013) Evolving Network Capability in the Entrepreneurial Firm. [Details]
2013 You can't choose your family but can you use their networks? Connecting family capital to entrepreneurial firms
McGrath, H., Murphy, L., O'Toole, T (2013) You can't choose your family but can you use their networks? Connecting family capital to entrepreneurial firms. [Details]
2013 A Cross-Cultural Comparison of the Network Capability Enablers and Inhibitors in Entrepreneurial Firms
McGrath, H. and O’Toole, T (2013) A Cross-Cultural Comparison of the Network Capability Enablers and Inhibitors in Entrepreneurial Firms. [Details]
2013 Do Enterprise Policy and Supports to SMEs in Ireland and Belgium support the development of Network Capability?
O’Toole, T. and McGrath, H (2013) Do Enterprise Policy and Supports to SMEs in Ireland and Belgium support the development of Network Capability?. [Details]
2013 Cross Country Differences in the Network Capability Development of Entrepreneurial Firms
McGrath, H and O'toole, T (2013) Cross Country Differences in the Network Capability Development of Entrepreneurial Firms. [Details]
2012 Cross Country Differences in the Network Capability Development of Entrepreneurial Firms
McGrath, H. and O' Toole, T (2012) Cross Country Differences in the Network Capability Development of Entrepreneurial Firms. [Details]
2014 Delimiting the network context of the entrepreneurial firm – the reliance on local nets
McGrath, H., O'Toole, T., Johnston, W., Marino, L (2014) Delimiting the network context of the entrepreneurial firm – the reliance on local nets. [Details]
2014 An Empirical Investigation of the Emergence of Network Capability in Entrepreneurial Firms
McGrath, H., O'Toole, T., Johnston, W., Marino, L (2014) An Empirical Investigation of the Emergence of Network Capability in Entrepreneurial Firms. [Details]
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