Dr Helen McGrath
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Biography
Following the completion of her PhD from Waterford Institute of Technology in 2008, Helen McGrath joined the staff of University College Cork as a marketing lecturer. Helen is currently the Director for the Early Start Programme in Management and Marketing in the European Union designed for International Students who wish to be introduced to the fundamental concepts and practice of management and marketing in the European Union. Helen is also responsible for teaching marketing modules both at undergraduate and postgraduate levels. Helen was previously employed by Waterford Institute of Technology both as a lecturer and as project information officer for EnAct (Enterprise in Action), a micro-enterprise development initiative designed to increase managerial capabilities of owner-managed businesses in south east Ireland. Her main research interests lie in the area of business-to-business relationship marketing, with a strong focus on the network approach as set out by the International Marketing and Purchasing Group of researchers.
Research Interests
Helen McGrath is a lecturer in marketing in the department of management and marketing at University College Cork. She joined the department in 2009, having previously lectured at Waterford Institute of Technology. Her main research interests lie in the area of business-to-business relationship marketing, with a strong focus on the network approach as set out by the International Marketing and Purchasing Group of researchers.
Affiliations
- Member, International Marketing and Purchasing Group (/)
Modules
- Business Networks
Education
- University College Cork , BCOMM, Business-to-business Marketing; International Marketing; New Product Development; Small Business Ventures; Human Resource Management and Marketing Research Project (2000)
- University College Dublin , MBS, E-Commerce (2001)
- Waterford Institute of Technology , PHD, Developing a Relational Capability Construct for SME Network Marketing using Cases and Evidence from Irish and Finnish SMEs (2008)
- University College Cork , Postgraduate Diploma in Teaching and Learning in Higher Education, Teaching and Learning (2012)
- University College Cork , Certificate in Teaching and Learning in Higher Edu, Teaching and Learning (2011)
Employment
- Lecturer, University College Cork (01-SEP-09 /)
- Lecturer, Waterford Institute of Technology (01-SEP-08 / 31-AUG-09)
- Full Time Phd, Waterford Institute of Technology (01-SEP-05 / 31-AUG-08)
- Lecturer, Waterford Institute of Technology (01-SEP-02 / 01-SEP-03)
- Information Officer, EnAct, an EU Innovative Actions Programme, Waterford Institute of Technology (01-SEP-03 / 02-MAY-05)
Professional Achievements
Honours and Awards
- Irish Research Council for the Humanities and Social Sciences: PhD Scholarship (2005)
Publications
Peer Reviewed Journals
Year | Publication |
---|---|
2017 |
The impact of social media on resource mobilisation in entrepreneurial firms Drummond, Conor; McGrath, Helen; O'Toole, Thomas (2017) The impact of social media on resource mobilisation in entrepreneurial firms. : Industrial Marketing Management [Details] |
2017 |
Extending the concept of familiness to relational capability: A Belgian micro-brewery study McGrath, Helen; O’Toole, Thomas (2017) Extending the concept of familiness to relational capability: A Belgian micro-brewery study. : International Small Business Journal [Details] |
2017 |
A relational lifecycle model of the emergence of network capability in new ventures McGrath, Helen; O’Toole, Thomas; Marino, Lou ; Sutton-Brady, Catherine (2017) A relational lifecycle model of the emergence of network capability in new ventures. : International Small Business Journal [Details] |
2017 |
A process-based model of network capability development by a start-up firm McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas (2017) A process-based model of network capability development by a start-up firm. : Industrial Marketing Management [Details] |
2016 |
Using action research and action learning for entrepreneurial network capability development McGrath, H;O'Toole, T (2016) Using action research and action learning for entrepreneurial network capability development. : Action Learning [Details] |
2014 |
A Cross-Cultural Comparison of the Network Capability Development of Entrepreneurial firms McGrath, H. & O'Toole, T (2014) A Cross-Cultural Comparison of the Network Capability Development of Entrepreneurial firms. : Industrial Marketing Management [Details] |
2017 |
Strategic patterns in the development of network capability in new ventures O'Toole, Thomas; McGrath, Helen (2017) Strategic patterns in the development of network capability in new ventures. : Industrial Marketing Management [Details] |
2016 |
Life after Care: Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role Kelleher, C. and McGrath, H (2016) Life after Care: Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role. : Advances In Consumer Research [Details] |
2016 |
Using Action Research and Action Learning for Entrepreneurial Network Capability McGrath, H. and O'Toole, T (2016) Using Action Research and Action Learning for Entrepreneurial Network Capability. : Action Learning: Research and Practice [Details] |
2014 |
A cross-cultural comparison of the network capability development of entrepreneurial firms McGrath, H;O'Toole, T (2014) A cross-cultural comparison of the network capability development of entrepreneurial firms. : Industrial Marketing Management [Details] |
2013 |
Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network McGrath, H;O'Toole, T (2013) Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network. : Industrial Marketing Management [Details] |
2011 |
Critical issues in research design in participatory action research in an SME development context McGrath, H. and O’Toole, T (2011) Critical issues in research design in participatory action research in an SME development context. : Journal of European Industrial Training [Details] |
2011 |
Challenges in implementing the market-as-networks approach to marketing for SMEs McGrath, H and O'Toole, T (2011) Challenges in implementing the market-as-networks approach to marketing for SMEs. : Irish Marketing Review [Details] |
2010 |
The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland McGrath, H; O'Toole, T (2010) The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland. : Journal of Business Marketing Management [Details] |
Book Chapters
Year | Publication |
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2014 |
Commission for the Economic Development of Rural Areas (CEDRA) McGrath, H. and O'Toole, T (2014) Commission for the Economic Development of Rural Areas (CEDRA). : : CEDRA [Details] |
2013 |
SME Development and the Role of Enterprise Supports McGrath, H., & O’Toole, T (2013) SME Development and the Role of Enterprise Supports. : : Teagasc [Details] |
Conference Publications
Year | Publication |
---|---|
2016 |
A Study of social media's impact on network actor and resource mobilisation in entrepreneurial firms Drummond, C., McGrath, H., O’Toole, T (2016) A Study of social media's impact on network actor and resource mobilisation in entrepreneurial firms. [Details] |
2016 |
(2016) Using Action Research for Network Studies McGrath, H., Sutton-Brady, C (2016) (2016) Using Action Research for Network Studies. [Details] |
2016 |
Entrepreneurial firms' strategizing for network capability in use McGrath, H. and O'Toole, T (2016) Entrepreneurial firms' strategizing for network capability in use. [Details] |
2016 |
Macro-environment framing the coopetitive practices of the micro-brewing industry in Georgia, USA McGrath, H. and O'Toole, T (2016) Macro-environment framing the coopetitive practices of the micro-brewing industry in Georgia, USA. [Details] |
2015 |
Using Action Research for Entrepreneurial Network Capability Development McGrath, H. and O’Toole, T (2015) Using Action Research for Entrepreneurial Network Capability Development. [Details] |
2015 |
Action Research and the IMP Tradition McGrath, H., Sutton-Brady, C (2015) Action Research and the IMP Tradition. [Details] |
2015 |
The Marketing Practices of Craft Firms – Transactions, Relationships and Social Media McGrath, H. and O’Toole, T (2015) The Marketing Practices of Craft Firms – Transactions, Relationships and Social Media. [Details] |
2015 |
Co-opetition as Practice: The Case of the Georgian Micro-Brewers McGrath, H. and O’Toole, T (2015) Co-opetition as Practice: The Case of the Georgian Micro-Brewers. [Details] |
2011 |
The Evolution of Network Capability in an SME Context McGrath, H., O’Toole, T. and Sutton-Brady, C (2011) The Evolution of Network Capability in an SME Context. [Details] |
2010 |
Reviewing Enterprise Policy and Supports to SMEs in Ireland with a Network Capability Building Lens McGrath, H; O'Toole, T (2010) Reviewing Enterprise Policy and Supports to SMEs in Ireland with a Network Capability Building Lens. [Details] |
2010 |
Action Learning Methodologies and the IMP Tradition: Application to Capability Building in SMEs McGrath, H; O'Toole, T (2010) Action Learning Methodologies and the IMP Tradition: Application to Capability Building in SMEs. [Details] |
2009 |
SME Networks Perceptions: The Case of a Small ICT Firm McGrath, H. & O¿Toole, T. Sutton-Brady, C (2009) SME Networks Perceptions: The Case of a Small ICT Firm. [Details] |
2009 |
Realizing Networks: The case of Irish and Finnish SMEs McGRATH, H. & O¿TOOLE, T (2009) Realizing Networks: The case of Irish and Finnish SMEs. [Details] |
2008 |
Implementing a relational capability framework through an SME network McGRATH, H. & O¿TOOLE, T (2008) Implementing a relational capability framework through an SME network. [Details] |
2007 |
The Creation of Marketing Relational Capabilities through SME Networks McGRATH, H (2007) The Creation of Marketing Relational Capabilities through SME Networks. [Details] |
2004 |
Joining the Dots¿An integrative model developing SMEs in rural Ireland O¿GORMAN, B., MYTHEN, S. & McGRATH, H (2004) Joining the Dots¿An integrative model developing SMEs in rural Ireland. [Details] |
2004 |
Joining the dots ¿ A rural enterprise programme case study O¿GORMAN, B., MYTHEN, S. & McGRATH, H (2004) Joining the dots ¿ A rural enterprise programme case study. [Details] |
2013 |
Evolving Network Capability in the Entrepreneurial Firm O’Toole, T. and McGrath, H (2013) Evolving Network Capability in the Entrepreneurial Firm. [Details] |
2013 |
You can't choose your family but can you use their networks? Connecting family capital to entrepreneurial firms McGrath, H., Murphy, L., O'Toole, T (2013) You can't choose your family but can you use their networks? Connecting family capital to entrepreneurial firms. [Details] |
2013 |
A Cross-Cultural Comparison of the Network Capability Enablers and Inhibitors in Entrepreneurial Firms McGrath, H. and O’Toole, T (2013) A Cross-Cultural Comparison of the Network Capability Enablers and Inhibitors in Entrepreneurial Firms. [Details] |
2013 |
Do Enterprise Policy and Supports to SMEs in Ireland and Belgium support the development of Network Capability? O’Toole, T. and McGrath, H (2013) Do Enterprise Policy and Supports to SMEs in Ireland and Belgium support the development of Network Capability?. [Details] |
2013 |
Cross Country Differences in the Network Capability Development of Entrepreneurial Firms McGrath, H and O'toole, T (2013) Cross Country Differences in the Network Capability Development of Entrepreneurial Firms. [Details] |
2012 |
Cross Country Differences in the Network Capability Development of Entrepreneurial Firms McGrath, H. and O' Toole, T (2012) Cross Country Differences in the Network Capability Development of Entrepreneurial Firms. [Details] |
2014 |
Delimiting the network context of the entrepreneurial firm – the reliance on local nets McGrath, H., O'Toole, T., Johnston, W., Marino, L (2014) Delimiting the network context of the entrepreneurial firm – the reliance on local nets. [Details] |
2014 |
An Empirical Investigation of the Emergence of Network Capability in Entrepreneurial Firms McGrath, H., O'Toole, T., Johnston, W., Marino, L (2014) An Empirical Investigation of the Emergence of Network Capability in Entrepreneurial Firms. [Details] |