Dr David Butler

David Butler


University College Cork
Cork University Business School

[email protected] ORCID profile


Dr David Butler is lecturer in Economics at Cork University Business School and former Director of the Centre for Sports Economics & Law in UCC. Dr Butler graduated from Warwick University (PhD) in 2019 and his research interests focus on sports economics and behavioural economics. So far, he has published his research in a variety of internationally recognised journals including the European Journal of Operational Research, The British Journal of Industrial Relations, The Journal of Institutional Economics and the European Sport Management Quarterly. David is a member of the European Association of Sports Economists and has presented his research at both domestic and international conferences many times. His research has regularly featured in the print and broadcast media. 

Previously, he has advised the Football Association of Ireland (FAI) on issues related to player development and league design, in addition to other League of Ireland stakeholders. He currently sits on the FAI football research group.

Dr Butler also holds a HDip in Teaching and Learning (UCC). He currently supervises MSc Research Students in sports economics, in addition to delivering undergraduate modules in behavioural microeconomics and strategy.

Research Domains

  • Sports economics  
  • Consumer behaviour  
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Journal article

Year Publication
2018 BUTLER, D., BUTLER, R., DORAN, J., O'CONNOR, S. (2018). Explaining international footballer selection through Poisson modelling. Journal of Economic Studies. doi:10.1108/JES-10-2016-0194. Details
2017 BUTLER, D., BUTLER, R. (2017). Fergie Time and the Allocation of Additional Time: Evidence from the English Premier League 2009 to 2013'. International Journal of Sport Finance.
2016 BUTLER, D., BUTLER, R., CONSIDINE, J. (2016). What The Simpsons Can Teach Us About Sports Economics. Journal of Economics and Finance Education.
2014 BUTLER, D., BUTLER, R. (2014). The relative age effect and under-21 irish association football: A natural experiment and policy recommendations. Economic and Social Review.
2016 BUTLER, D., BUTLER, R. (2016). Rule changes and incentives in the League of Ireland from 1970 to 2014. Soccer & Society. doi:10.1080/14660970.2016.1230347. Details
2021 BUTLER, D., BUTLER, R., EAKINS, J. (2021). Expert performance and crowd wisdom: Evidence from English Premier League predictions. European Journal of Operational Research. doi:10.1016/j.ejor.2020.05.034. Details
2020 BUTLER, D., BUTLER, R., MAXCY, J. (2020). New insights on the Louis-Schmeling paradox: determinants of demand for subscription and pay-per-view boxing. European Sport Management Quarterly. doi:10.1080/16184742.2020.1820063. Details
2022 BUTLER, D., BUTLER, R., SIMMONS, R. (2022). Contracts, pay and performance in the sport of kings: Evidence from horse racing. British Journal of Industrial Relations. doi:10.1111/bjir.12600. Details
2021 BUTLER, D., BUTLER, R., MULLANE, E. (2021). Changing Competition Design and Spectator Turnout: Evidence from the League of Ireland. Economic and Social Review.
2021 BUTLER, D., BUTLER, R. (2021). The evolution of the football jersey – an institutional perspective. Journal of Institutional Economics, 17 (5), 1-15. doi:10.1017/S1744137421000278. Details
2021 BUTLER, D., BUTLER, R., SIMMONS, R. (2021). Contracts, pay and performance in the sport of kings: Evidence from horse racing. British Journal of Industrial Relations, 1-24. doi:10.1111/bjir.12600. Details

Book chapter

Year Publication
2022 BUTLER, D., BUTLER, R. (2022). The Economics of Association Football. Advances in Sports Economics. Agenda Publishing. Details
2021 BUTLER, R., BUTLER, D. (2021). Winner Alright: New Evidence on High-Stakes Bidding and Returns to Ownership in the Thoroughbred Horseracing Industry. Behavioural Sports Economics. Routledge.
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