Dr Danielly de Paula
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Lecturer of Business Analytics in Digital Health
Business Information Systems, Room: 3.77, O'Rahilly Building, Cork University Business School, University College Cork
Biography
Danielly de Paula is a Lecturer of Business Analytics in Digital Health at the Department of Business Information Systems, Cork University Business School (CUBS), University College Cork (UCC). Her research focuses on (i) user research for digital health innovation, and (ii) human-centred design and design thinking for business innovation.
Danielly is passionate about personalising digital health innovation for women’s health. Her work integrates design science research and data analytics to explore how digital health technologies can be designed, personalised, and implemented to improve user engagement, adherence, and well-being. Her research has been published in respected peer-reviewed journals such as IEEE Transactions on Engineering Management (CABS 3) and Industry and Innovation (CABS 3), as well as in international conferences including the International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), Hawaii International Conference on System Sciences (HICSS), and Wirtschaftsinformatik.
She has collaborated with international scholars to secure over €1 million in research funding, such as the HPI–MIT Designing for Sustainability Program, in partnership with the Massachusetts Institute of Technology (MIT), and the Hasso Plattner Design Thinking Research Program, in collaboration with Stanford University.
Danielly holds a PhD from the National University of Ireland, Galway, a Master’s degree in Computer Science, and a Bachelor’s degree in Information Systems from the Federal University of Pernambuco, Brazil. Prior to joining UCC, she was a Senior Researcher at the Hasso Plattner Institute, University of Potsdam, Germany. She has a teaching recognition from the Hasso Plattner Institute for her excellence in teaching.
Her academic mission is to advance interdisciplinary research and education that connect human-centred design, data analytics, and digital innovation to improve health outcomes and foster responsible, inclusive technological change in healthcare.