Dr Claire O'Neill

Biography

Claire O'Neill (BSc. MSc. Ph.D) is a lecturer in ethics and marketing at University College Cork (UCC). Her research interests are in the area of macro-marketing, the marketing system's role in society and society's role on the planet. Her research focus/projects are linked to SDG 12 and focuses on sustainable consumption / sustainable consumer behaviour. She was co-PI on a H2020 ERA-NET SUSFOOD2 project (2018-2021) PLATEFORMS, which looked at sustainability in the food system from production to consumption. Claire was part of an interdisciplinary team from College of Science, Engineering and Food Science (SEFS), College of Arts, Celtic Studies and Social Sciences (CACSSS) and College of Business and Law (COBL) who secured a funded MSc project via UCC Green Campus Living Laboratory Seed Fund, (2019- 2020). Claire was academic supervisor for this MSc thesis on ‘Plastic-Free UCC’- Exploring Societal and Marketing Levers. She has also collaborated with Green-Schools Ireland (a Foundation of Environmental Education (FEE) programme, known internationally as Eco-Schools) which aims to develop and maintain sustainable behaviours among primary and secondary schoolchildren. Claire volunteers and is involved in on-going research as part of UCC Green Campus, a third-level initiative similar to Green-Schools and is a member of UCC's Green Forum.

Claire teaches across a variety of different levels in the University including executive education, postgraduate and undergraduate, including the supervision of MSc research projects/thesis and undergraduate work placements. Claire is also part of the multidisciplinary team delivering the successful University Wide module on Sustainability (UW0005). 

Claire is Co-Director of the BCom International (2022 - present) and previously held directorships in MSc Management and Marketing (20015-2018) and Early Start Programme in Management and Marketing in the European Union (2014-2015). She serves on a number of research ethics committees - UCC's Social Research Ethics Committee (SREC) and the College of Business and Law Research Ethics Committee (CREC) as a reviewer. Claire holds a BSc. from University College Cork (2007), an MSc. from Dublin Institute of Technology (2009) and a Ph.D from University College Cork (2015).