This website uses cookies. About Cookies OK

Dr Alan Collins

Back
Alan Collins

Contact

Food Business & Development
University College Cork
Cork University Business School

a.collins@ucc.ie ORCID profile

Biography

My main area of interest lies in the food retailing,  its supply chain, consumer and shopper behaviour. 

I consider myself an interdisciplinary researcher drawing on my background in sociology, economics and marketing with a passion for food retailing formed over many years working in Cork's English Market, Tesco UK, and with extensive collaboration with Musgrave and Supervalu retailers throughout the country both as an educator and store of the year adjudicator.

To date, much of my research interests and publications occupied the field of marketing channels and in particular how evolving retail strategies have impacted on the indigenous supplier base and channel relationships particularly in light of the emergence of the retailer as the brand.  This work has been published in a variety of ABS 3 publications including Supply Chain Management: an International Journal, the Journal of Marketing Management and the European Journal of Marketing.

More recently, I have turned my research focus to consumer and shopper behaviour with a particular emphasis on search related activities.  These have included price and promotional search,published in the Journal of Marketing Management  and the emergence of a new consumer heuristic in the form of a Store Brandscape to be published shortly in the European Journal of Marketing.   

While much of my published research adopts a positivist approach, more recent research with collaborators has extended to integrate a more nuanced and interpretivist perspective on the phenomena under investigation. The focus of this work has been on food consumption and health related behaviours and displays the influence of consumer culture theory and engagement theory   

 

BA (Economics  Sociology) 1986 National University of Ireland, Cork
MA (Economics) 1988 National University of Ireland, Cork
PhD (Marketing) 2001 University of Stirling

Grants and Honours

  • 02/01/2017 - Teagasc"Walsh Fellowship 2014054 Hedhir Hasno" Dr A Collins 2014054, Teagasc
  • 06/01/2014 - Sustainability and Consumer's use of mobile Optical Recognition systems in Food Engagement and Search., Teagasc
  • 10/01/2005 - Teagasc "Salmonella in Pork: Risks of Transmission", Teagasc
  • 01/01/2004 - President's Award for Excellence in Teaching
  • 01/01/2004 - [MUSGRAVE A/C] {Collins Dr. Alan} V, Miscellaneous
Back to top

Other Activities

  • 11/07/2018 - Collequium on European Retailing (CERR)
  • 04/07/2017 - EAERCD 2017
  • 03/07/2017 - The 10th International Critical Management Studies (CMS) Conference – CMS 2017
  • 02/06/2016 - Collequium on European Retailing
  • 01/07/2015 - EAERCD 2015
Back to top

Research Domains

  • Food Retailing and the Supply Chain  
  • Consumer and shopper behaviour  
  • Consumer Culture
  • Price and promotional search  
  • Transaction Cost Economics (TCE)
Back to top

Thesis

  • 2018 - Complexity and Competitive Advantage, University College Cork (Thesis Primary Supervisor)
  • 2018 - Exotic Fruit Awareness, University College Cork (Thesis Primary Supervisor)
  • 2018 - Cross Shopping Behaviours in Skibbereen, University College Cork (Thesis Primary Supervisor)
  • 2018 - Cross Shopping Behaviours in a Suburban area, University College Cork (Thesis Primary Supervisor)
  • 2018 - Supply Chain Agility, University College Cork (Thesis Primary Supervisor)
  • 2018 - Sustainability and Goal Implementation (Thesis Primary Supervisor)
  • 2018 - Remanufacturing: the challenge for supply chains, University College Cork (Thesis Primary Supervisor)
  • 2018 - Humanitarian Supply Chains (Thesis Primary Supervisor)
  • 2018 - Change Management and Industry 4.0, University College Cork (Thesis Primary Supervisor)
  • 2018 - Lean Problem Solving Tools, University College Cork (Thesis Primary Supervisor)
  • 2018 - Workplace Training, University College Cork (Thesis Primary Supervisor)
  • 2018 - Business Continuity Management, University College Cork (Thesis Primary Supervisor)
  • 2018 - Employee Engagement, University College Cork (Thesis Primary Supervisor)
  • 2018 - Complexity in the Cork PepsiCo Plants, University College Cork (Thesis Primary Supervisor)
  • 2018 - Aldi - Alternatives to price as the basis for competitive strategy, University College Cork (Thesis Primary Supervisor)
Back to top

Publications

Journal article

Year Publication
2019 FLAHERTY, S. J., MCCARTHY, M. B., COLLINS, A. M., MCAULIFFE, F. M. (2019). A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing. Journal of Marketing Management. Details
2017 COLLINS, A. M., GEORGE, R. G. (2017). Mavens’ price and non-price on-pack extrinsic cue search behaviours. Implications for store brands. International Journal of Retail & Distribution Management. Details
2015 COLLINS, A. M., CRONIN, J. M., BURT, S., GEORGE, R. J. (2015). From store brands to store brandscapes: the emergence of a time and money saving heuristic. European Journal of Marketing. Details
2011 COLLINS, A., BURT, S. (2011). Below-cost legislation: lessons from the Republic of Ireland. International Review of Retail, Distribution and Consumer Research. Details
2007 COLLINS, A. M. (2007). Retail Control of Manufacturers' Product-Related Activities. Evidence from the Irish Food Manufacturing Sector. Journal of Food Products Marketing. Details
2006 O'CONNELL, S., HENCHION, M., COLLINS, A. (2006). Optimising the service mix for Irish hoteliers: the challenge for small food suppliers. International Journal of Contemporary Hospitality Management. Details
2006 CANTILLON, P., COLLINS, A., O'REILLY, P. (2006). The Small Food Manufacturing Sector in the Irish Grocery Market. Ensuring Survival by Closing the Supplier-Customer Requirements Gap. Journal of Food Products Marketing. Details
2006 COLLINS, A., BURT, S. (2006). Private brands, governance, and relational exchange within retailer–manufacturer relationships: Evidence from Irish food manufacturers supplying the Irish and British grocery markets. Agribusiness. Details
2005 COLLINS, A., MCCARTHY, M. (2005). Top shelf foods and drinks: Female adolescents’ eating motives, constraints and behaviours during the school day. Details
2003 COLLINS, A., BURT, S. (2003). Market sanctions, monitoring and vertical coordination within retailer?manufacturer relationships. The case of retail brand suppliers. European Journal of Marketing. Details
2002 MANGAN, E., COLLINS, A. (2002). Threats to brand integrity in the hospitality sector: evidence from a tourist brand. International Journal of Contemporary Hospitality Management. Details
2002 COLLINS, A. (2002). The determinants of retailers' margin related bargaining power: evidence from the Irish food manufacturing industry. International Review of Retail, Distribution and Consumer Research. Details
2001 COLLINS, A., BURT, S., OUSTAPASSIDIS, K. (2001). Below?cost legislation and retail conduct: evidence from the Republic of Ireland. British Food Journal. Details
2001 COLLINS, A., HENCHION, M., O’REILLY, P. (2001). Logistics customer service: performance of Irish food exporters. International Journal of Retail & Distribution Management. Details
1999 COLLINS, A., BURT, S. (1999). Dependency in Manufacturer-Retailer Relationships: The Potential Implications of Retail Internationalisation for Indigenous Food Manufacturers. Journal of Marketing Management. Details
1997 COLLINS, A. (1997). The UK Grocery Supply Chain. Journal of Food Products Marketing. Details
2017 MCCARTHY, M. B., COLLINS, A., FLAHERTY, S. J., MCCARTHY, S. N. (2017). Healthy eating habit: A role for goals, identity, and self-control?. McCarthy et al.. Psychology and Marketing. Details
2013 COLLINS, A., KAVANAGH, E., CRONIN, J., GEORGE, R. (2013). Money, Mavens, Time and Price Search: Modelling the Joint Creation of Utilitarian and Hedonic Value in Grocery Shopping. Journal of Marketing Management.
2012 COLLINS, A., KAVANAGH, E., GEORGE, R. (2012). 'Store Deal Prone Shoppers: Motivators and Implications for the Supply Chain in a Distressed Market. The International Review of Retail, Distribution and Consumer Research.
2011 O'SULLIVAN, S., RICHARDSON, B., COLLINS, A. (2011). How brand communities emerge: The Beamish conversion experience. Details
2014 CRONIN, J., MCCARTHY, M., COLLINS, A. (2014). Creeping edgework: Carnivalesque consumption and the social experience of health risk. Sociology of Health and Illness. Details
2014 CRONIN, J., MCCARTHY, M., COLLINS, A. (2014). Covert distinction: How hipsters practice food-based resistance strategies in the production of identity. Consumption Markets and Culture. Details
2017 FLAHERTY, S.-J., MCCARTHY, M., COLLINS, A., MCAULIFFE, F. (2017). Can existing mobile apps support healthier food purchasing behaviour? Content analysis of nutrition content, behaviour change theory and user quality integration. Public Health Nutrition. Details
2020 MCCARTHY, M., FLAHERTY, S. J., COLLINS, A., MCCAFFERTY, C., MCAULIFFE, F. (2020). A phenomenological exploration of change towards healthier food purchasing behaviour in women from a lower socioeconomic background using a health app. A phenomenological exploration of change towards healthier food purchasing behaviour in women from a lower socioeconomic background using a health app. Appetite. Details
2020 FLAHERTY, S. J., MCCARTHY, M., COLLINS, A., MCCAFFERTY, C., MCAULIFFE, F. M. (2020). A phenomenological exploration of change towards healthier food purchasing behaviour in women from a lower socioeconomic background using a health app. Appetite. Details
2021 FLAHERTY, S. J., MCCARTHY, M., COLLINS, A., MCCAFFERTY, C., MCAULIFFE, F. (2021). Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics. European Journal of Marketing. doi:10.1108/ejm-06-2019-0531. Details
Back to top