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The InterTradeIreland 2016 All-Island Innovation Master Class Series

From: 30 Jun 2016 - 9:00 To: 30 Jun 2016 - 14:30

The InterTradeIreland 2016 All-Island Innovation Master Class Series

The InterTradeIreland 2016 All-Island Innovation Master Class Series at University College Cork On Thursday, June 30th 2016 Guest speaker: Dr. Lawrence Dooley and Dr. Paidi O'Reilly, Cork University Business School


As part of the All Island Innovation programme series of Master Classes, the School of Management & Marketing, UCC are delighted to announce the next in the current series of industry focused innovation events.  This will take place on June 30th 2016 and address the topic of Design Thinking.  This innovation event will be delivered by Dr. Lawrence Dooley and Dr Paidi O'Reilly from the Cork University Business School.

The event will consist of a Design Thinking master class which will provide an overview of the topic and its application for industry, followed by a workshop (for those who wish to stay on) where we will endeavor to have participants apply some of its elements.  

Both events are free to attend but due to space constraints (especially for the workshop), advanced booking is required.  Further specifics of the events is detailed below.

MasterClass 1- Thursday 9.00am-11.00am: O'Rahilly Building Room 2.55

Design Thinking: Leveraging customer empathy to identify hidden needs

Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem.  This master class introduces the approach and how industry can enhance its innovative potential through customer centred design.

Workshop- Thursday 11.30am- 2.30pm

Applying Design Thinking


Cancellation Policy

If you cannot make it then please let us know so we can plan adequate catering for this event. Email: By registering for attending this event, you may receive updates and news from InterTradeIreland and/or partner organisations of the All-Island Innovation Programme. InterTradeIreland (and host organisation) will not circulate your details to any unrelated third party. Should you wish not to receive any related communication then please email: