The Marketing Institute of Ireland (MII) Cork branch has announced an annual event with UCC’s Business School, which will typically take place every November and will be open to MII members, UCC marketing students, and the public.
The inaugural event, The Future of Marketing, takes place at 6:15pmon the 8th of November in the historic Aula Maxima, UCC.
The Future of Marketing will begin with a presentation from Dr Dave Alton, Business School Lecturer with the Dept. of Management & Marketing at University College Cork, where he will be providing industry and academic insights into Web3 and how it may change the way we market products to consumers in the future.
It will then progress to a panel discussion, hosted by Dave, and made up of a unique mix of marketers, entrepreneurs, consultants, and academics who will give their take on the future of marketing, drawing on new concepts such as human-centric tech, and relating them to dependable marketing techniques such as the utilization of consumer psychology.
The panel includes Joan Buckley, Senior Lecturer in Marketing from University College Cork, Pat Phelan, serial entrepreneur, DC Calahane, CEO and Founder of Republic of Work and Michelle Power, founder of MPowered Collective.
The event takes place in the Aula Maxima, UCC on Tuesday the 8th of November at 6:15pm. Tickets are available here for €15 for MII members, and €20 for non-members. All UCC staff and students can register for free to attend the event here.