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Inaugural Musgrave Guest Lecture on Food Authenticity

From: 28 Feb 2019 - 10:30 To: 28 Feb 2019 - 12:00

Inaugural Musgrave Guest Lecture on Food Authenticity

World renowned expert on food supply chain integrity, Dr John Spink will deliver a public talk as part of the first of an annual guest speaker series in collaboration with Cork University Business School & Musgrave Group.

This public event is part of a collaborative UCC-Teagasc-Musgrave research project “Protecting Irish Agri-food Chain Integrity”.  This project supports a Walsh PhD fellow to explore the policies and practices required to protect “Brand Ireland”, including Irish food exported and consumed domestically

Presenter Dr John Spink is the Director of the Food Fraud Initiative & Assistant Professor in the College of Veterinary Medicines, Michigan State University, USA. The title of his researh paper is "An Overview of Food Fraud and the Public-Private-Partnership path forward"

This is a topic of interest to a range of food industry stakeholders and provides an opportunity to interact with the research team and discuss food authenticity challenges and opportunities with a world thought leader on the topic.

This event is free.
All welcome to attend. Please register via the below details.

 Date  Thursday 28 February 2019          

 10.30 to 12.00
 Reception, coffee & tea from 10:00


  UCC Centre for Executive Education, Lapp’s Quay, Cork

 Register   Please register via the Eventbrite page
 Queries   For queries about this event, please contact Sami, event co-ordinator, via email

Food fraud – intentional deception for economic gain – is one of the most urgent and concerning government and industry issues. While there are industry compliance requirements to conduct a Food Fraud Vulnerability Assessment and a Food Fraud Prevention Strategy, there has been a lack of formal or rigorous guidance and methods.

One challenge has been the extremely interdisciplinary nature of the prevention strategy which is based on a Criminology based root cause and a COSO/ Enterprise Risk Management based determination of the risk tolerance. The modern food fraud incidents (e.g. melamine, horsemeat, cumin, etc.) provide insight on the complex problem.

This presentation will focus on a call-to-action for the public-private partnership path forward: the role of governments, industry, academics, and the combined efforts.


About the presenter:
Dr. John Spink is the Director of the Food Fraud Initiative at Michigan State University. He is globally recognized as a thought leader in the policy and strategy aspects of food fraud prevention.

For this UCC/Musgrave lecture series his significant experiences are regarding corporate or government resource-allocation decision-making, a global perspective on country-wide best practices, and the insight from a wide range of experiences.

There will be a specific focus on opportunities for UCC/ Musgrave and protection of the broader “Brand Ireland.”