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Early Start Programme


Explore This Programme

  1. Description
  2. Practicalities & Assessment

Programme Description

The Early Start Programme is a three-week specialised pre-session international management and marketing course running through mid August to early September.

This programme is suitable for students from all disciplines and students are not required to have previously undertaken marketing or management modules in their home universities. Lectures, readings, case studies, group exercises and projects will be used to develop students’ analytical and presentation skills. The skills developed on this course, such as making effective presentations, will be of benefit in later life. It is important to be prepared for class each week, having completed any readings, exercises or case-studies which have been assigned previously.

The programme utilises a combination of classroom sessions, visits to local companies, and guest speakers from industry and government, to provide participants with an informed perspective on key areas of Irish and European industry. This is facilitated through the delivery of sessions by lecturers from the Department of Management and Marketing, UCC and invited guest speakers related to:

  • management practices in the EU
  • marketing practices in the EU
  • tourism marketing operations
  • management
  • human resource management
  • globalisation
  • family business management
  • social media marketing

Last year, for example, senior management from Waterford Crystal, Mount Juliet Golf Resort, The Irish newspaper industry and many others, discussed their marketing and management practices with students, including opportunities presented and challenges overcome through their years in operation.

Unique Aspects of the programme

As well as providing the opportunity to meet executives from some of Ireland’s top companies, the course will also include site visits to a number of leading Irish firms, where students can see the principles discussed in the classroom put into practice. All three modules run by the Department of Management and Marketing will include visits to some of the following companies:

  • Heineken Ireland
  • Waterford Crystal
  • Jameson
  • Apple Computer
  • Mount Juliet Resort
  • Waterford City Heritage
  • Old English Market
  • The Titanic Experience
  • Eve’s Chocolates

For the Early Start programme a two day study tour of Waterford City and Kilkenny City will include:

  • A visit to the world’s leading manufacturer of crystal, Waterford Crystal.
  • A look at the city heritage, the Viking triangle and tourism in the region.
  • A visit to other international and small organisations
  • Other elements of the weekend will give students an appreciation of Irish culture and heritage.
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Practicalities & Assessment


The Department of Management and Marketing is committed to a process of continuous improvement in its course design and delivery. Each week, expert speakers address the syllabus in detail.

The Department utilises a combination of delivery methods, including lectures, presentations, workshops, and case studies, which usually take place for two/ three hours each morning.

A weekend field-trip and other day-trips are organised as well as question and answer sessions, and self-directed learning assignments. The onus for learning is on the student and we encourage you to get involved to ensure that you get the most from every session and from the field trips.


A combination of continuous-assessment through end-of-year written examination, group project and individual learning log.

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