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InterTradeIreland All-Island Innovation Programme Master Class 21st November 2016

From: 21 Nov 2016 - 9:30 To: 21 Nov 2016 - 11:30

InterTradeIreland All-Island Innovation Programme Master Class 21st November 2016

As part of the All Island Innovation Programme, the Department of Management and Marketing, UCC are delighted to announce the next innovation seminar in the 2016/2017 series of international innovation thought leaders. The speaker will be Dr. Oliver Som, Professor for innovation management and innovation economics at the Management Center, Innsbruck and author of the book "Low-tech Innovation: Competitiveness of the German Manufacturing Sector (http://www.springer.com/gp/book/9783319099729#aboutAuthors).

The master class (9.30-11.30am in the Library Creative Zone) will focus on innovation strategies for SME firms operating in traditionally non-R&D-performing industries and provide the audience with practical insights based on German case study evidence.  As per normal, this master class is targeted at the industry audience and is free to attend, although booking is required.  

Register for this event!